Topps Celebrates Stephen Strasburg's MLB Debut With the Immediate Release of His Official Topps Rookie Card

Phenom's MLB Rookie Card Available Exclusively Online Via www.ToppsMillion.com During His First MLB Game

Jun 09, 2010, 09:20 ET from The Topps Company, Inc.

NEW YORK, June 9 /PRNewswire/ -- To celebrate MLB Rookie phenom Stephen Strasburg's major league debut last night, The Topps Company, Inc., the exclusive producer of Major League Baseball trading cards, has announced that Strasburg's first ever MLB rookie card is now available exclusively online via www.ToppsMillion.com.

(Photo: http://photos.prnewswire.com/prnh/20100609/NY18282 )

(Photo: http://www.newscom.com/cgi-bin/prnh/20100609/NY18282 )

In an effort to capture this special moment in a timely fashion and give sports fans around the world an opportunity to collect this treasured card, during Strasburg's very first MLB game on June 8, collectors visiting www.ToppsMillion.com with a code card found in Topps Series 1 or Topps Series 2 baseball will have a chance to unlock this special card.  Strasburg's Topps rookie card contains the photo of his very first pitch in the Major Leagues and will be issued in very limited quantities.

"Topps has a long history of creating memorable and valuable cards featuring the games great rookie stars, from Mickey Mantle to Nolan Ryan to Cal Ripken, Jr. to Albert Pujols.  We expect Stephen Strasburg's rookie card to follow in similar fashion," said Warren Friss, Topps GM of Sports & Entertainment.  "Our enormously successful online Million Card Giveaway provides us a unique platform to capture and deliver Stephen's first MLB rookie card in an unprecedented and incredibly timely fashion.  Before Stephen even hit the showers last night, his card was already owned by at least one lucky collector."

Last year Topps announced an exclusive multi-year deal with Strasburg granting Topps exclusive rights for autographed cards, game-used memorabilia cards and the use of Strasburg's image on packaging and advertising.  Topps will also offer a limited edition line of autographed memorabilia items.

In addition, Strasburg rookie cards will appear in the remainder of Topps 2010 baseball products starting with the release of Topps Allen & Ginter Baseball.

Topps is the first exclusive baseball card company of Major League Baseball in nearly 30 years.  The company looks to expand its ongoing efforts to invigorate the category, continue launching ground-breaking products, improve the retail and collecting experience and make cards more relevant to children and young adults.

About The Topps Company, Inc.

Founded in 1938, Topps (www.topps.com) is a leading creator and marketer of sports and entertainment products, and distinctive confectionery.  Topps sports and entertainment products include Major League Baseball, Minor League Baseball, NFL, NHL, UFC, WWE, Club Penguin and other trading cards, sticker album collections, and collectible games.  The company's confectionery brands include "Bazooka" bubble gum, "Ring Pop," "Push Pop," "Baby Bottle Pop," and "Juicy Drop Pop" lollipops.  In June 2008, Topps unveiled Topps Town (www.toppstown.com), the first online virtual sports community for kids, bringing together the popularity of trading cards with the exploding world of web-based social networking.

SOURCE The Topps Company, Inc.



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