DENVER, March 24, 2011 /PRNewswire/ -- TopSchool, a leading SaaS provider of Student Lifecycle Management (SLM) solutions for higher education, has named co-founder and Senior Vice President Justin McMorrow to Chief Customer Officer (CCO). This new position builds on TopSchool's commitment to delivering an engaging, productive and supportive customer experience, and also aligns with the growth goals of the company and its customers.
"Justin co-founded TopSchool with me three years ago, and has been a key point person for our customers – throughout his career he has become a trusted advisor and champion for colleges and universities," said Matthew Schnittman, co-founder and CEO of TopSchool. "We are pleased to formalize the CCO role and grateful that he has taken on this added responsibility. It furthers our promise of delivering the highest level of service so that we can continue to strengthen the company and our customers can achieve their goals."
As CCO, McMorrow will continue to lead all customer facing areas, including sales, marketing, account management and implementation. He has a long history working with colleges and universities, helping them provide greater access to education, improve student data management processes, and enhance the overall educational experience.
"As TopSchool continues to grow, we saw a distinct need to ensure that each and every customer has a direct line of communication to our executive team," said McMorrow. "We want our customers to know that they are top of mind in everything we do. The way we have built our business, from our system architecture to our service organization, supports our customers' ability to meet the needs of their growing student populations."
Prior to joining TopSchool, McMorrow spent close to a decade holding management and executive level positions at eCollege, which was acquired by Pearson, LLC. He also was an early founder of the Institute for Education Best Practices at the American Productivity and Quality Center.
McMorrow has published best practices white papers and resources on student data management, including Improving the Student Experience to Increase Career College Revenue and How to Make Informed Decisions Based on Successful Student Profiles. He also has spoken at numerous education conferences, including those put on by the Distance Education and Training Council (DETC), the New York Association of Proprietary Colleges, and the California Association of Private Postsecondary Schools (CAPPS).
TopSchool (www.topschoolinc.com) built the first SaaS student administrative system in higher education to address the key aspects of the student lifecycle. The company's Student Lifecycle Management (SLM) system goes beyond the capabilities of traditional college student information systems, and includes a customizable student portal, easy-to-use CRM and SIS components, and an intelligent reporting suite. Schools can easily manage all student information from recruiting through retention in a central location, and they can deliver more student services more efficiently. The TopSchool system gives student-centric institutions the power to direct their own administrative tools, empowering them to drive growth, reduce costs and meet accountability requirements.