• Resources
  • Blog
  • Journalists
  • Log In
  • Sign Up
  • Data Privacy
  • Send a Release
Cision PR Newswire: news distribution, targeting and monitoring home
  • News
  • Products
  • Contact

 

When typing in this field, a list of search results will appear and be automatically updated as you type.

Searching for your content...

No results found. Please change your search terms and try again.
  • News in Focus
      • Browse News Releases

      • All News Releases
      • All Public Company
      • English-only
      • News Releases Overview

      • Multimedia Gallery

      • All Multimedia
      • All Photos
      • All Videos
      • Multimedia Gallery Overview

      • Trending Topics

      • All Trending Topics
  • Business & Money
      • Auto & Transportation

      • All Automotive & Transportation
      • Aerospace, Defense
      • Air Freight
      • Airlines & Aviation
      • Automotive
      • Maritime & Shipbuilding
      • Railroads and Intermodal Transportation
      • Supply Chain/Logistics
      • Transportation, Trucking & Railroad
      • Travel
      • Trucking and Road Transportation
      • Auto & Transportation Overview

      • View All Auto & Transportation

      • Business Technology

      • All Business Technology
      • Blockchain
      • Broadcast Tech
      • Computer & Electronics
      • Computer Hardware
      • Computer Software
      • Data Analytics
      • Electronic Commerce
      • Electronic Components
      • Electronic Design Automation
      • Financial Technology
      • High Tech Security
      • Internet Technology
      • Nanotechnology
      • Networks
      • Peripherals
      • Semiconductors
      • Business Technology Overview

      • View All Business Technology

      • Entertain­ment & Media

      • All Entertain­ment & Media
      • Advertising
      • Art
      • Books
      • Entertainment
      • Film and Motion Picture
      • Magazines
      • Music
      • Publishing & Information Services
      • Radio & Podcast
      • Television
      • Entertain­ment & Media Overview

      • View All Entertain­ment & Media

      • Financial Services & Investing

      • All Financial Services & Investing
      • Accounting News & Issues
      • Acquisitions, Mergers and Takeovers
      • Banking & Financial Services
      • Bankruptcy
      • Bond & Stock Ratings
      • Conference Call Announcements
      • Contracts
      • Cryptocurrency
      • Dividends
      • Earnings
      • Earnings Forecasts & Projections
      • Financing Agreements
      • Insurance
      • Investments Opinions
      • Joint Ventures
      • Mutual Funds
      • Private Placement
      • Real Estate
      • Restructuring & Recapitalization
      • Sales Reports
      • Shareholder Activism
      • Shareholder Meetings
      • Stock Offering
      • Stock Split
      • Venture Capital
      • Financial Services & Investing Overview

      • View All Financial Services & Investing

      • General Business

      • All General Business
      • Awards
      • Commercial Real Estate
      • Corporate Expansion
      • Earnings
      • Environmental, Social and Governance (ESG)
      • Human Resource & Workforce Management
      • Licensing
      • New Products & Services
      • Obituaries
      • Outsourcing Businesses
      • Overseas Real Estate (non-US)
      • Personnel Announcements
      • Real Estate Transactions
      • Residential Real Estate
      • Small Business Services
      • Socially Responsible Investing
      • Surveys, Polls and Research
      • Trade Show News
      • General Business Overview

      • View All General Business

  • Science & Tech
      • Consumer Technology

      • All Consumer Technology
      • Artificial Intelligence
      • Blockchain
      • Cloud Computing/Internet of Things
      • Computer Electronics
      • Computer Hardware
      • Computer Software
      • Consumer Electronics
      • Cryptocurrency
      • Data Analytics
      • Electronic Commerce
      • Electronic Gaming
      • Financial Technology
      • Mobile Entertainment
      • Multimedia & Internet
      • Peripherals
      • Social Media
      • STEM (Science, Tech, Engineering, Math)
      • Supply Chain/Logistics
      • Wireless Communications
      • Consumer Technology Overview

      • View All Consumer Technology

      • Energy & Natural Resources

      • All Energy
      • Alternative Energies
      • Chemical
      • Electrical Utilities
      • Gas
      • General Manufacturing
      • Mining
      • Mining & Metals
      • Oil & Energy
      • Oil and Gas Discoveries
      • Utilities
      • Water Utilities
      • Energy & Natural Resources Overview

      • View All Energy & Natural Resources

      • Environ­ment

      • All Environ­ment
      • Conservation & Recycling
      • Environmental Issues
      • Environmental Policy
      • Environmental Products & Services
      • Green Technology
      • Natural Disasters
      • Environ­ment Overview

      • View All Environ­ment

      • Heavy Industry & Manufacturing

      • All Heavy Industry & Manufacturing
      • Aerospace & Defense
      • Agriculture
      • Chemical
      • Construction & Building
      • General Manufacturing
      • HVAC (Heating, Ventilation and Air-Conditioning)
      • Machinery
      • Machine Tools, Metalworking and Metallurgy
      • Mining
      • Mining & Metals
      • Paper, Forest Products & Containers
      • Precious Metals
      • Textiles
      • Tobacco
      • Heavy Industry & Manufacturing Overview

      • View All Heavy Industry & Manufacturing

      • Telecomm­unications

      • All Telecomm­unications
      • Carriers and Services
      • Mobile Entertainment
      • Networks
      • Peripherals
      • Telecommunications Equipment
      • Telecommunications Industry
      • VoIP (Voice over Internet Protocol)
      • Wireless Communications
      • Telecomm­unications Overview

      • View All Telecomm­unications

  • Lifestyle & Health
      • Consumer Products & Retail

      • All Consumer Products & Retail
      • Animals & Pets
      • Beers, Wines and Spirits
      • Beverages
      • Bridal Services
      • Cannabis
      • Cosmetics and Personal Care
      • Fashion
      • Food & Beverages
      • Furniture and Furnishings
      • Home Improvement
      • Household, Consumer & Cosmetics
      • Household Products
      • Jewelry
      • Non-Alcoholic Beverages
      • Office Products
      • Organic Food
      • Product Recalls
      • Restaurants
      • Retail
      • Supermarkets
      • Toys
      • Consumer Products & Retail Overview

      • View All Consumer Products & Retail

      • Entertain­ment & Media

      • All Entertain­ment & Media
      • Advertising
      • Art
      • Books
      • Entertainment
      • Film and Motion Picture
      • Magazines
      • Music
      • Publishing & Information Services
      • Radio & Podcast
      • Television
      • Entertain­ment & Media Overview

      • View All Entertain­ment & Media

      • Health

      • All Health
      • Biometrics
      • Biotechnology
      • Clinical Trials & Medical Discoveries
      • Dentistry
      • FDA Approval
      • Fitness/Wellness
      • Health Care & Hospitals
      • Health Insurance
      • Infection Control
      • International Medical Approval
      • Medical Equipment
      • Medical Pharmaceuticals
      • Mental Health
      • Pharmaceuticals
      • Supplementary Medicine
      • Health Overview

      • View All Health

      • Sports

      • All Sports
      • General Sports
      • Outdoors, Camping & Hiking
      • Sporting Events
      • Sports Equipment & Accessories
      • Sports Overview

      • View All Sports

      • Travel

      • All Travel
      • Amusement Parks and Tourist Attractions
      • Gambling & Casinos
      • Hotels and Resorts
      • Leisure & Tourism
      • Outdoors, Camping & Hiking
      • Passenger Aviation
      • Travel Industry
      • Travel Overview

      • View All Travel

  • Policy & Public Interest
      • Policy & Public Interest

      • All Policy & Public Interest
      • Advocacy Group Opinion
      • Animal Welfare
      • Congressional & Presidential Campaigns
      • Corporate Social Responsibility
      • Domestic Policy
      • Economic News, Trends, Analysis
      • Education
      • Environmental
      • European Government
      • FDA Approval
      • Federal and State Legislation
      • Federal Executive Branch & Agency
      • Foreign Policy & International Affairs
      • Homeland Security
      • Labor & Union
      • Legal Issues
      • Natural Disasters
      • Not For Profit
      • Patent Law
      • Public Safety
      • Trade Policy
      • U.S. State Policy
      • Policy & Public Interest Overview

      • View All Policy & Public Interest

  • People & Culture
      • People & Culture

      • All People & Culture
      • Aboriginal, First Nations & Native American
      • African American
      • Asian American
      • Children
      • Diversity, Equity & Inclusion
      • Hispanic
      • Lesbian, Gay & Bisexual
      • Men's Interest
      • People with Disabilities
      • Religion
      • Senior Citizens
      • Veterans
      • Women
      • People & Culture Overview

      • View All People & Culture

      • In-Language News

      • Arabic
      • español
      • português
      • Česko
      • Danmark
      • Deutschland
      • España
      • France
      • Italia
      • Nederland
      • Norge
      • Polska
      • Portugal
      • Россия
      • Slovensko
      • Suomi
      • Sverige
  • Overview
  • Distribution by PR Newswire
  • Cision Communications Cloud®
  • Cision IR
  • Sponsored Placement
  • All Products
  • General Inquiries
  • Request a Demo
  • Editorial Bureaus
  • Partnerships
  • Media Inquiries
  • Worldwide Offices
  • PR Newswire: news distribution, targeting and monitoring
  • Send a Release
    • ALL CONTACT INFO
    • Contact Us

      888-776-0942
      from 8 AM - 10 PM ET

  • Send a Release
  • Sign Up
  • Log In
  • Resources
  • Blog
  • Journalists
  • RSS
  • GDPR
  • News in Focus
    • Browse All News
    • Multimedia Gallery
    • Trending Topics
  • Business & Money
    • Auto & Transportation
    • Business Technology
    • Entertain­ment & Media
    • Financial Services & Investing
    • General Business
  • Science & Tech
    • Consumer Technology
    • Energy & Natural Resources
    • Environ­ment
    • Heavy Industry & Manufacturing
    • Telecomm­unications
  • Lifestyle & Health
    • Consumer Products & Retail
    • Entertain­ment & Media
    • Health
    • Sports
    • Travel
  • Policy & Public Interest
  • People & Culture
    • People & Culture
  • Send a Release
  • Sign Up
  • Log In
  • Resources
  • Blog
  • Journalists
  • RSS
  • GDPR
  • Overview
  • Distribution by PR Newswire
  • Cision Communications Cloud®
  • Cision IR
  • All Products
  • Send a Release
  • Sign Up
  • Log In
  • Resources
  • Blog
  • Journalists
  • RSS
  • GDPR
  • General Inquiries
  • Request a Demo
  • Editorial Bureaus
  • Partnerships
  • Media Inquiries
  • Worldwide Offices
  • Send a Release
  • Sign Up
  • Log In
  • Resources
  • Blog
  • Journalists
  • RSS
  • GDPR

Totaling $3.81 Trillion in Value, the BrandZ™ Top 100 US Brands Are Worth More Than the GDP of Germany, the Fourth Largest Economy in the World

- The BrandZ US Top 100 grew 21% over the last three years, faster than any other market

- Amazon is the most valuable brand in BrandZ history, worth more than a third of a trillion dollars

- Instagram is the fastest riser, almost doubling in value to climb 22 places in the ranking

- UnitedHealthcare, Aetna, Airbnb and Taco Bell are newcomers to the Top 100 this year

Kantar Logo

News provided by

Kantar

Nov 14, 2019, 20:00 ET

Share this article

Share this article


NEW YORK, Nov. 14, 2019 /PRNewswire/ -- The ability to offer consumers something they can't get anywhere else has enabled US brands to grow their value far ahead of brands in other markets, according to the third annual BrandZ™ Top 100 US Most Valuable Brands ranking, announced today by WPP and Kantar. The total value of the brands in the Top 100 has risen 5% in the last year to $3.81 trillion, growing at twice the rate of the US GDP.

Thriving in uncertain times: Altogether, 54 of the listed US Top 100 brands have climbed in value over the past two years, by an average of +39%. The brands in the ranking are consistently strong, with 88 brands that were in the Top 100 in 2018 still listed today. The brands which consumers see as the most 'meaningfully different' (defined as truly meeting consumers' needs in a way that makes their lives better) have grown their value 44% faster since 2018 than the least meaningfully different brands.

Amazon is the new no.1: Up 20% in brand value and leapfrogging Google (no.3, $303.22bn) and Apple (no.2, $303.38bn), Amazon is now worth more than a third of a trillion dollars ($334.65bn), the most of any brand in BrandZ history.

Fastest risers: Instagram (no.31, $28.88bn) grew 98% in brand value, followed by Pinterest (+45%), Salesforce (+40%), Chipotle (+33%), and Cisco (31%). Chipotle, the only non-tech brand in this group, rapidly returned to form through heavy innovation in food, delivery and digital ordering following the issues it experienced back in 2015. Successful innovations include Lifestyle Bowls that cater to specialized diets, in-store kiosks and a partnership with DoorDash.

The 2020 BrandZ Top 10 Most Valuable US Brands

Rank 2020

Brand

Category

 Brand Value 2020 (USD mil.)

 % Brand Value Change 2020 vs 2019

Rank 2019

1

Amazon

Retail

334,646

20%

3

2

Apple

Technology

303,381

-4%

1

3

Google

Technology

303,217

-3%

2

4

Microsoft

Technology

261,090

21%

4

5

Visa

Payments

187,906

15%

5

6

Facebook

Technology

159,702

-1%

6

7

McDonald's

Fast Food

143,787

15%

7

8

Mastercard

Payments

106,263

16%

10

9

AT&T

Telecom Providers

99,428

-7%

8

10

Verizon

Telecom Providers

98,375

7%

11

David Roth, Chairman of BrandZ says: "With exemplary growth over the last three years and the variety of industries represented in the ranking, American brands are true global leaders. These brands are primed for continued growth, and even as economic headwinds mount, they are likely to weather the storm better than most."

Reed Cundiff, CEO Kantar North America says: "Back in 2017, the high meaningful difference scores of this year's fastest risers gave us early signs of their future success. Today, they are defined by their difference, purpose and innovation credentials. These brands fulfill people's needs by innovating to create new categories and clearly delineating their offerings from those of their competitors."

The brands in the US Top 100 come from 22 different categories, creating a diverse landscape which indicates that nearly any kind of company can build a strong brand in the US. Technology once again dominates, with 18 brands, worth $1.4 trillion, contributing 37% of the total value. The 11 brands in the retail category grew 15% to $517 billion, 13.5% of the total value.

Other highlights of the third annual BrandZ Top 100 US Most Valuable Brands ranking include:

  • Brand building continues to be an excellent investment in the US – the BrandZ Top 100 have delivered a 135% higher return than the companies in the S&P 500 since November 2017 – far higher than top brands in any other country.
  • US brands have a huge presence on the global stage, accounting for more than half of the world's most valuable brands (54), a number which is at an all-time high.
  • The US leads all other markets on innovation, with 36% of all US brands ranking highly on this measure. The most innovative brand is Uber, followed by Amazon, Netflix, Disney and FedEx.
  • Delivering a great customer experience is crucial: According to consumers, Uber, Fedex, Pampers, UPS and Amazon provide the best experience.
  • It is harder than ever to make it into the US Top 100 – the brand at no.100, Clinique, is worth 46% more than the no.100 brand in 2017.

About the BrandZ™ Top 100 Most Valuable US Brands Ranking

The valuation behind the BrandZ™ Top 100 Most Valuable US Brands was conducted by Kantar, which specializes in brand equity research and brand valuation. The methodology mirrors that used to calculate the annual BrandZ™ Top 100 Most Valuable Global Brands ranking, which is now in its fourteenth year. Commissioned by WPP and Kantar, the ranking combines rigorously analyzed financial data from Bloomberg with the opinions of over 327,600 US consumers. 

The BrandZ Top 100 is the most definitive and robust ranking of US brands available, and the brands ranked all meet these eligibility criteria:

  • They were originally created in the United States.
  • They are owned by a publicly listed company traded on a credible stock exchange, or their financials are published in the public domain.
  • US unicorns have made their most recent valuation publicly available.
  • For Telecom Providers, the brand is owned by a US listed company, and mainly operates in the US.

This approach has produced a carefully conceived ranking of brands in 22 consumer-facing categories, including technology, retail, payments, fast food, banks and entertainment.

The suite of BrandZ brand valuation rankings and reports includes the annual Global Top 100 as well as rankings for Australia, Canada, China, France, Germany, India, Indonesia, Italy, Japan, Spain, Saudi Arabia, South Africa, the US, the UK, the Netherlands, and Latin America (Argentina, Brazil, Columbia, Chile, Mexico, Peru).

About Kantar

Kantar is the world's leading data, insights and consulting company. We understand more about how people think, feel, shop, share, vote and view than anyone else. Combining our expertise in human understanding with advanced technologies, Kantar's 30,000 people help the world's leading organisations succeed and grow.

About WPP
WPP is a creative transformation company. We build better futures for our clients through an integrated offer of communications, experience, commerce and technology. For more information, visit www.wpp.com.

For further information on the third annual BrandZ Top 100 US Most Valuable Brands ranking and report please contact:

Melissa Wilson
Kantar
Tel: +416-250-3197
Mobile: +416-779-4024
Email: [email protected]

Bill Daddi
Daddi Brand Communications
Tel: +646-370-1341
Mobile: +917-620-3717
Email: [email protected]

SOURCE Kantar

Modal title

Contact Cision

  • Cision Distribution 888-776-0942
    from 8 AM - 9 PM ET

  • Chat with an Expert
  • General Inquiries
  • Request a Demo
  • Editorial Bureaus
  • Partnerships
  • Media Inquiries
  • Worldwide Offices

Products

  • Cision Communication Cloud®
  • For Marketers
  • For Public Relations
  • For IR & Compliance
  • For Agency
  • For Small Business
  • All Products

About

  • About PR Newswire
  • About Cision
  • Become a Publishing Partner
  • Become a Channel Partner
  • Careers
  • COVID-19 Resources
  • Accessibility Statement
  • Asia
  • Brazil
  • Canada
  • Czech
  • Denmark
  • Finland
  • France
  • Germany
  • India
  • Israel
  • Italy
  • Mexico
  • Middle East
  • Middle East - Arabic
  • Netherlands
  • Norway
  • Poland
  • Portugal
  • Russia
  • Slovakia
  • Spain
  • Sweden
  • United Kingdom

My Services

  • All New Releases
  • Online Member Center
  • ProfNet

Contact Cision

Products

About

My Services
  • All News Releases
  • Online Member Center
  • ProfNet
Cision Distribution Helpline
888-776-0942
  • Terms of Use
  • Privacy Policy
  • Information Security Policy
  • Site Map
  • RSS
  • Cookie Settings
Copyright © 2023 Cision US Inc.