BLACKBURN, England, June 8, 2012 /PRNewswire/ -- It has always been an ambition of Totally Wicked to develop and produce its own products, and ones that would be different.
For the company's first UK designed and manufactured Electronic Cigarette, the aim was to deliver a truly high quality and high value affordable product that would deliver an incredible experience, and be at the cutting edge of electronic cigarette design.
Above all the product was required to fulfill a simple yet extremely challenging design goal:
"Something you want to keep forever for the price of something you would normally throw away."
The Screwdriver electronic cigarette was the starting point for the design concept. However, as the design matured, and new products come to the market, Totally Wicked realised their design 'touchstone' of 'retention of maximum value' was not being held to.
Having recently co-developed a range of Dual Coil Tanks, it became apparent that their customers seemed to appreciate the product's performance and usability, and that this concept could be developed to offer a similar atomizer and fluid delivery system. From this, The Odyssey electronic cigarette was born.
This realisation precipitated changes to a range of design features and parameters that would be necessary to support the quality and value they wanted to deliver, allowing the product to be offered with an internationally unrivalled 5-year guarantee.
There has been a no compromise approach to the design, production and development of The Odyssey electronic cigarette.
"Not only can you see the quality, you can hear it too," said Director Fraser Cropper.
The Odyssey has taken time; it has taken dedication and commitment, but Totally Wicked have delivered on their ambition to be the leading force yet again in the electronic cigarette market.
Totally Wicked cite many benefits to their UK designed Odyssey, not least the incredible attention to detail, the rigorous testing, the stunning design, the 5 year warranty, the compatibility with other Totally Wicked atomizer systems and the overall improvement in the vaping experience; having now removed previous leakage problems, a source of some frustration with other electronic cigarettes.
SOURCE Totally Wicked E Liquid UK Ltd