MINNEAPOLIS, April 15, 2016 /PRNewswire/ -- Totino's Pizza Rolls™ is bringing its one-of-a-kind Totino's Bucking Couch to gaming's biggest event of the year. PAX East gamers won't want to miss the opportunity to test their gaming skills on the Bucking Couch as they play some of today's most iconic, popular video games, participate in live action gaming and vote to control and "buck" fellow gamers on the couch. Totino's will also sample its delicious Pizza Rolls at the interactive gaming booth throughout the weekend.
PAX East attendees can visit the Totino's Pizza Rolls Bucking Couch event April 22-24 in the PAX Arena at the Boston Convention Center (Booth #9255).
Totino's Pizza Rolls is also partnering with some of today's most popular and influential gamers and developers as part of its PAX East Bucking Couch event including Microsoft and SEGA. At the booth each day, gaming fans can stop by to ride the Bucking Couch and play several different video games including SEGA's classic Sonic The Hedgehog games in celebration of its 25th anniversary, Crazy Taxi, Golden Axe, Monster World and more.
"PAX East is the perfect place to share our Bucking Couch with the passionate gaming community and give these gamers a unique challenge like they've never experienced before," said Brad Hiranaga, director of marketing for Totino's. "We are thrilled to be a part of this exciting event and work with top gamers and game developers to bring the 'Live Free. Couch Hard.' experience to life."
This is the first time the Bucking Couch will be available for the public to ride. In February, the Totino's Bucking Couch made its debut and partnered with Twitch for the "Totino's Bucking Couch Bowl" on football's biggest day putting fans everywhere into a bucking fever.
About General Mills
General Mills is a leading global food company that serves the world by making food people love. Its brands include Cheerios, Annie's, Yoplait, Nature Valley, Fiber One, Haagen-Dazs, Betty Crocker, Pillsbury, Old El Paso, Wanchai Ferry, Yoki and more. Headquartered in Minneapolis, Minnesota, USA, General Mills had fiscal 2015 worldwide sales of US $18.7 billion, including the company's US $1.1 billion proportionate share of joint-venture net sales.
About SEGA® of America, Inc.
SEGA® of America, Inc. is the American arm of Tokyo, Japan-based SEGA Games Co., Ltd., a worldwide leader in interactive entertainment both inside and outside the home. The company develops, publishes and distributes interactive entertainment software products for a variety of hardware platforms including PC, wireless devices, and those manufactured by Nintendo, Microsoft and Sony Computer Entertainment Inc. SEGA of America's website is located at www.sega.com.