Tough Man, Tender Chicken: Business & Life Lessons From Frank Perdue, By Mitzi Perdue

Dec 10, 2014, 12:36 ET from Mitzi Perdue

NEW YORK, Dec. 10, 2014 /PRNewswire/ -- "Don't tell me what's right about my product. Tell me what's wrong because that's the only way I can make it better."

These are the words of one of the food industry's most famous entrepreneurs – Frank Perdue.  With his father, he built a business that turned a commodity into a highly sought-after brand.  Anyone who's seen his TV commercials or eaten his chicken knows the business legacy of Frank Perdue.  Today, with substantial thanks to Frank Perdue, more than 8 billion chickens are consumed in the United States annually.

TOUGH MAN, TENDER CHICKEN (, written by his wife, Mitzi Perdue, brings the story of Frank's business acumen to life through interviews with friends and foes who knew and worked with him.  This is the story of how Frank Perdue built his small chicken and grain company into a powerhouse that employs 19,000 people and sells its products in more than 100 countries.

Perdue's folksy ads made him the No. 1 marketer in the country and for the millions who got to know him in their living rooms through his ads, TOUGH MAN, TENDER CHICKEN reveals what this entertaining, and often brilliant, man was really like.

Known in the industry as a demanding, occasionally difficult personality, he commanded a stunning loyalty from those who worked with him.  His legacy is profiled in TOUGH MAN, TENDER CHICKEN in both the business and life lessons that guided him throughout his career.  Entrepreneurs would do well to read his Ethical Will left to his grandchildren and family along with his estate.

MBA students, entrepreneurs, marketers, and business people in general will find the real-life stories of Frank's life and business lessons inspirational. And Mitzi Perdue, a writer with a degree in management, was there to record his decisions, theories, and approaches in real time. It's a unique vantage point, since few captains of industry had their own Boswell recording their lives.

TOUGH MAN, TENDER CHICKEN profiles a self-made man who had the folksy wisdom of a Will Rogers and loved to encourage young people.  The story of Frank Perdue isn't just about business lessons; it's about life lessons as well. And it is told here, in full, for the very first time.

TOUGH MAN, TENDER CHICKEN is available via Amazon and Kindle. $20.00 or   

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SOURCE Mitzi Perdue