Tourism Spending Increases To $140.6 Billion In 2018, Driving California's Economy And Supporting Nearly 1.2 Million Jobs

New report shows the state continues to benefit from tourism industry jobs and tax revenue

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May 06, 2019, 12:00 ET

SACRAMENTO, Calif., May 6, 2019 /PRNewswire/ -- For the ninth consecutive year, California's tourism economy flourished, contributing $140.6 billion in travel spending and supporting 1.16 million jobs across the Golden State. The numbers released today in Visit California's annual economic impact report highlight the industry's critical role in supporting the world's fifth-largest economy.

Tourism is rooted in communities across the Golden State – from the glittering cosmopolitan cities on the coast to the natural landmarks tucked in the far corners – stimulating local businesses and creating jobs.

The report, prepared by Dean Runyan Associates, found tourism spending grew 5.4 percent in 2018. California continues to experience year-to-year increases, spurring growth in industries touched by tourism, such as retail, food service, entertainment and the arts. This growth creates a ripple effect, supporting local economies across the state.

"Tourism continues to play an indispensable role in the California economy," said Visit California President & CEO Caroline Beteta. "In local communities, the tourism industry lifts up businesses and supports job opportunities vital to regional success."

The report's findings also illustrate tourism's added value to California taxpayers. In 2018, tourism generated $11.8 billion in state and local tax revenue. This injection of tax dollars into local communities supports essential programs and services, such as public safety, parks, trails, roads and infrastructure. Without tourism, each Californian household would have to pay an additional $890 in taxes each year to make up the difference.

In an increasingly competitive global market, Visit California's extensive marketing efforts keep California a top-of-mind travel destination for the world. Visit California oversees several customized campaigns that target audiences in the United States and 13 international markets including China, Mexico, Canada and the United Kingdom. The report found that international visitors spent $28.3 billion while in California.

"Persistent marketing invigorates the potency of the California brand to travelers around the world. By inspiring new and returning visitors, we unlock the extraordinary potential of increased spending in the state," said Beteta. "Our continued investment in these campaigns is a significant driver for our state's success."

The release of the economic impact report coincides with California Tourism Month, which occurs every May following a resolution enacted by the Legislature in 2016. The release also syncs with the launch of Visit California's Travel Matters website, which tells the story of tourism's economic impact in California. This week, California also celebrates National Travel and Tourism Week, when destinations in the Golden State will join communities across the nation to host events that highlight and celebrate the importance of sustaining the travel industry.

ABOUT VISIT CALIFORNIA:
Visit California is a nonprofit organization with a mission to develop and maintain marketing programs – in partnership with the state's travel industry – that keep California top-of-mind as a premier travel destination. According to Visit California, spending by travelers totaled $140.6 billion in 2018 in California, generating nearly 1.2 million jobs in the state and $11.8 billion in state and local tax revenues. For more information about Visit California and for a free California Official State Visitor's Guide, go to www.visitcalifornia.com. For story ideas, media information, downloadable images, video and more, go to media.visitcalifornia.com.

SOURCE Visit California