NEW YORK, Nov. 20, 2013 /PRNewswire/ -- TOURNEAU LLC, the world's leading retailer of luxury timepieces for more than a century, has announced its selection of New York-based ecommerce agency Alexander Interactive (Ai) to serve on TOURNEAU's Digital Advisory Committee. As a committee member, Ai will help the retailer expand its online business and better support retail store initiatives with smarter online and in-store digital tools.
"We've been working with Ai for more than a year, and have been remarkably impressed by their creativity, deep industry knowledge, research skills and ability to drive digital strategy and direction," said Adam Sek, Chief Operating Officer, TOURNEAU. "We are confident Ai is the right partner to help us elevate TOURNEAU's digital experience and enhance our already world-renowned customer service."
Alex Schmelkin, CEO of Ai, added, "We're thrilled to serve as TOURNEAU's digital advisor. TOURNEAU is one of the most recognized and respected luxury retailers, and together we look forward to creating an omni-channel experience that will set the new industry standard."
In addition to TOURNEAU, Ai works with brands such as Saks Fifth Avenue, Louis Vuitton, MetLife, and Lowe's.
Established in 1900, TOURNEAU is the leading retailer of luxury watches in the United States, offering more than 80 world-famous brands, including Rolex, Patek Philippe, Cartier, Vacheron Constantin, Jaeger-LeCoultre, Breguet and Breitling in more than 8,000 unique styles. The company's thirty-plus stores also sell Certified Pre-Owned timepieces and watches under the TOURNEAU brand name. Considered "The Watch Authority," TOURNEAU is known for its extensive selection of quality timepieces and unparalleled customer service.
About Alexander Interactive
Ai (http://alexanderinteractive.com) provides unique digital commerce experiences for innovative brands. The company is dedicated to the principle of Transactional Intelligence, which focuses on behavior, action and measurable success. Ai builds award-winning sites for clients including Lowe's, Saks Fifth Avenue, Schwinn, Citi, Time Inc., Pepperidge Farm and The Topps Company, Inc.
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SOURCE Alexander Interactive and TOURNEAU LLC