BEVERLY HILLS, Calif., April 5, 2011 /PRNewswire/ -- Tower Hematology Oncology Medical Group (THOMG), a state-of-the-art cancer treatment center serving the Los Angeles area, has been named Fight Back Chair for the American Cancer Society's 2011 Relay for Life of Beverly Hills.
The 24-hour fundraising walkathon will officially begin with opening ceremonies Saturday, April 30, at 9:00 a.m. All Relay for Life activities will be held on the grounds of El Rodeo School, 605 Whittier Dr., Beverly Hills.
Staff, family, friends, and former patients of THOMG will participate as members of Team Tower Power, taking turns in a round-the-clock relay walk to raise much-needed funds and awareness to save lives from cancer. Participants will be treated to a pizza party, a variety of live entertainment and big screen movies during the day and overnight as they camp out on the school grounds.
Begun in 1986, the American Cancer Society's Relay for Life annually attracts more than 3.5 million men, women and children from 5,000 communities nationwide, as well as 20 other countries. Those who take part celebrate the lives of those who have battled cancer, remember loved ones, and fight back against the disease.
"It's exciting to welcome Tower Hematology Oncology Medical Group as our Fight Back Chair," said Jeromy Meyer, Event Chair, Relay for Life of Beverly Hills. "Relay for Life has been gaining momentum each year in our community and we're glad to have a partner in Team Tower Power."
"Tower Hematology Oncology is proud to serve as the 2011 Fight Back Chair," said Barry Rosenbloom, M.D., Managing Partner of the Tower Hematology Oncology Medical Group. "It's another important way to show we're committed to reaching out and serving our community. We encourage our friends and West Side neighbors to join us in this effort by becoming part of Team Tower Power, starting their own team, or making a tax-deductible donation.
"We're particularly pleased to welcome back Tower Hematology Oncology cancer survivors and their caregivers as part of our effort," Dr. Rosenbloom continued. "Who better to lead the way as we fight back against this disease?"
To learn more about Relay for Life, visit www.relayforlife.org. To support or join Team Tower Power, visit the Events section on Tower Hematology Oncology's Facebook page, www.facebook.com/TowerHematologyOncology.
About Tower Hematology Oncology Medical Group
Tower Hematology Oncology Medical Group is composed of diverse cancer specialists committed to providing the highest quality medical care and the most appropriate and current tools for diagnosis and therapy. Established in 1991 and located in Beverly Hills, Calif., the group has nearly two decades of experience focusing on the full spectrum of oncology and hematology treatments. For more information, please visit www.toweroncology.com.
SOURCE Tower Hematology Oncology Medical Group