Townsquare Media And American Family Insurance Deploy Innovative Integrated Marketing Campaign With Exclusive Free Concerts

Townsquare Media, the music and entertainment media company, will put on a series of Dream Show concerts available online and broadcast on radio.

Jul 03, 2013, 10:41 ET from Townsquare Media

NEW YORK, July 3, 2013 /PRNewswire/ -- Townsquare Media announced today that it has partnered with American Family Insurance to launch Dream Shows 2013, a free three-city concert series syndicated online and aired on radio.

Created to inspire people to live out their dreams, the integrated program will connect music fans online, on the radio, and on-site with three of the hottest emerging artists on the brink of stardom and position American Family Insurance as a purveyor of the next big thing and fulfiller of dreams – one of the company's tenant principles.

Building on the Dream Show theme, fans can earn a free ticket to one of the shows at Diffuser.FM, Townsquare Media's premier indie & alternative music site, by submitting a description of their personal dream.  These personal dreams will be incorporated creatively into the presentation of the concerts on-site and online.

The first of three free concerts will feature LEAGUES on July 9, 2013 in Seattle, WA, and will be captured on video and available on August 8, 2013, in full screen HD on demand at The LEAGUES show will also be broadcast on ten (10) of Townsquare Media's owned and operated radio stations around the country.  The two additional concerts will be announced closer to each performance date.

"American Family Insurance's DreamShow presents an opportunity to make an emotional connection with future customers.  AmFam has had success with past efforts around music - both digital advertising and association with local music events.  The natural strategic progression was a music event that brings AmFam's Dreams positioning to life. The brilliance of the partnership with Townsquare Media is the way it brings the experience digitally to a wider audience through the video documentary series shared with fans in AmFam's 19 operating states.  DreamShow will also be brought to life as a :30-minute on-air Radio event," said Telisa Yancy, V.P. of Marketing for American Family Insurance.

"We're very excited to have American Family Insurance as a partner for this great program.  Not only will we be bringing our audiences three amazing free shows, but we'll also be fulfilling dreams – of the fans and the musicians," said Rick Vorhaus, SVP/General Manager, Townsquare Media.

Further information:

July 9, 2013
Nectar Lounge
Seattle, WA
Doors: 7pm/Show: 8pm

Townsquare Media radio stations airing the free Seattle concert include:

  • KBMX-FM (107.7) Duluth, MN
  • KEYW-FM (98.3) Pasco, WA
  • KFFM-FM (107.3) Yakima, WA
  • KKCT-FM (97.5) Bismarck, ND
  • KKLS-FM (104.7) Sioux Falls, SD
  • KKPL-FM (99.9) Cheyenne, WY
  • KMXC-FM (97.3) Sioux Falls, SD
  • KMXK-FM (94.9) St. Cloud, MN
  • KMXY-FM (104.3) Grand Junction, CO
  • WDKS-FM (106.1) Evansville, IN

About American Dream Shows 2013:
Only users who upload their American Dream at are eligible to attend the show. RSVP does not guarantee admission.  This is a 21+ event.  Twitter: #DREAMSHOW

About American Family Insurance:
Based in Madison, Wis., American Family Insurance offers auto insurance, homeowners insurance, life insurance, health insurance, business and farm/ranch insurance in 19 states. American Family Mutual Insurance Company is the nation's third-largest mutual property/casualty insurance company. Web:; Facebook:; Twitter: YouTube:

About Townsquare Media Group
Townsquare Media Group creates and distributes original and motivating media experiences that connect communities seamlessly with content they love, people they trust, products they want, and things that matter.  We attract, engage, and activate audiences on a local and national basis through our unique mix of market-leading marquee entertainment properties.  Our local business owns and operates 242 radio stations, over 250 companion websites, an e-commerce business (, and approximately 500 annual live events in 51 small and medium-sized markets across the country.  Our national business owns and operates leading music and entertainment-focused digital properties including,,, and; several leading multi-day music festivals, including Mountain Jam and the Taste of Country Music Festival; a digital advertising network which reaches over 60 million unique visitors monthly; and a marketing services business which provides a turnkey web presence for small and medium-sized businesses.  We also operate Townsquare Cares, a non-profit organization dedicated to helping our troops and their families.  Funds managed by Oaktree Capital Management are the Company's largest shareholder.

SOURCE Townsquare Media