Towny App Launches in Lubbock to Encourage Spending Local
New mobile marketing platform for local business owners lets consumers get great deals while keeping money in the Hub City.
AUSTIN, Texas, Oct. 16, 2017 /PRNewswire/ -- Get your Guns Up, Lubbock! There's a new app in Towny. Now available for download, the free Towny app showcases participating locally-owned businesses offering deals and discounts that attract new customers to shop or dine with them, meanwhile encouraging everyone in Lubbock to support their favorite hometown businesses.
Towny, a mission-driven business based in Austin, Texas, works with local business owners and community financial institutions in mid-sized American cities to help reinforce their financial ecosystems, which are increasingly besieged by competitive pressures.
"Every household in Lubbock shops, dines and banks," says Don Shafer, CEO and Chief Evangelist of Towny. "However, most people don't give much thought to where they make purchases or make bank deposits. Our mission at Towny is to get every consumer to consciously choose to spend their money with local businesses and bank with community banks instead of 'clicking' it away to Amazon or banking with an out-of-state institution. That trend has unintended and serious consequences."
Shafer is referring to the economic and cultural repercussions associated with sending money to large retailers and financial centers instead of keeping it circulating locally. A vigorous circulation of currency is critical to the stability of local economies, and a robust local business sector preserves the authentic character and unique appeal of a community.
"Statistics show that for every 100 million dollars local consumers spend at big box stores, $84 million leaves Lubbock. If $100 million is spent at Amazon, $99 million leaves the local economy. Yet, if people spend that $100 million with locally-owned businesses, more than $50 million stays in town and continues to circulate here, creating more jobs and millions more in sales tax revenues to fund city services that are vital for a safe and vibrant Lubbock," says Shafer.
With 124 Lubbock business locations already on the app (and more than 220 active deals available), Lubbockians can easily discover new places, get immediate deals, and take pride in supporting their neighbor-owned businesses.
How do consumers get and use Towny?
- Consumers can start getting great deals — and support local businesses — by texting "lovelubbock" to 31996 and downloading the free Towny app.
- Anyone with the app (and within geographic range) can discover local Towny businesses and take advantage of deals.
Lubbock is the first market launched by Towny, although Springfield, MO has served as a test market for Towny for the past year. The app is produced by Roll Forward, LLC.
For more information on how your business can participate with Towny, contact [email protected]. Consumers can download Towny from iTunes or Google Play stores.
Towny
Towny is owned and operated by Roll Forward, LLC, a private company based in Austin, Texas. Founders of Roll Forward, Don Shafer and John Burns, each have more than 20 years of founding and selling highly-successful companies that offer products and services in the financial market, including BancVue (now Kasasa), FundsXpress, BancLeasing and Banking Solutions. Towny is creating a movement across the U.S. — establishing localized alliances of community financial institutions, locally-owned businesses and, soon, local charities — to educate and encourage people to change their buying habits and spend their money locally. More information on Towny can be found at www.towny.com.
Media Contact:
Lynne Skinner
512.623.0683
[email protected]
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