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Toyota Reports March and First Quarter Sales


News provided by

Toyota Motor Sales, U.S.A., Inc.

Apr 01, 2011, 01:58 ET

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TORRANCE, Calif., April 1, 2011 /PRNewswire/ -- Toyota Motor Sales (TMS), U.S.A., Inc., today reported March sales results of 176,222 units, a decrease of 9.2 percent compared to the same period last year, on a daily selling rate (DSR) basis.  On a raw volume basis, unadjusted for 27 selling days in March 2011 compared to 26 selling days in March 2010, TMS sales were down 5.7 from the year-ago month.

The Toyota Division posted March total sales of 155,540 units, a decrease of 10.1 percent on a DSR basis from March 2010, a month in which TMS reported record-high market share for the year.  On a raw volume basis, Toyota Division sales were down 6.7 percent from the year-ago month.  The Lexus Division reported total sales of 20,682 units, down 1.5 percent from March 2010, on a DSR basis.  Volume-wise, Lexus Division sales were up 2.3 percent over last March.

"Our thoughts are with our employees, business partners and their families in Japan during this difficult time.  All of us at Toyota pledge our full support to the relief efforts and I thank our associates, dealers and suppliers for their generous donations, which, combined with Toyota Motor Corporation’s donation, have reached over $5 million to date,” said Bob Carter, Toyota Division group vice president and general manager, Toyota Motor Sales, U.S.A.  "Our sales momentum continued in March and contributed to a strong first-quarter close.  With improving purchase intentions and healthy inventory levels heading into April, we feel confident about our sales outlook for the month ahead."

For the first quarter, TMS reported sales of 433,924 vehicles, an increase of 11.0 percent over the same period in 2010, on a DSR basis. With 75 selling days in the first quarter of 2011, compared to 74 selling day in the first quarter of 2010, sales were up 12.5 percent on an unadjusted raw volume basis.

Toyota Division

Toyota Division passenger cars recorded combined sales of 91,324 units, down 1.2 percent from last March.  Passenger car sales were led by Camry and Camry Hybrid with combined sales of 31,464 units for the month, and Corolla reported combined March sales of 30,234 units.  The Prius mid-size gas-electric hybrid posted March sales of 18,605 units, up 52.0 percent over the year-ago month.  

Toyota Division light trucks recorded March sales of 64,216 units, a decrease of 20.4 percent year-over-year.  Light truck sales were led by the RAV4 compact SUV, which posted monthly sales of 16,082, while Highlander and Highlander Hybrid reported combined sales of 9,828 units for the month.  The 4Runner mid-size SUV recorded sales of 4,369 units; the Tacoma mid-size pickup posted sales of 10,144 units; and the Tundra full-size pickup reported sales of 7,515 units.  The Sienna minivan recorded sales of 10,449, an increase of 29.4 compared to March 2010.

Scion posted March sales of 5,540 units, an increase of 57.8 percent year-over-year. The tC sports coupe led the way with sales of 2,481 units, up 113.7 percent over last March.  The xB urban utility vehicle posted March sales of 1,970 units, an increase of 16.4 percent over the year-ago month.  The xD reported sales of 1,089 units for the month, up 37.4 percent over last March.

Lexus Division

Lexus reported passenger car sales of 10,503 units, up 0.5 percent over last March.  The entry luxury sedan ES led Lexus passenger car sales with sales of 3,732 units, while the IS lineup reported combined sales of 2,956 units. The all-new CT 200h hybrid posted 2,199 units in its first month of sales.

Lexus light trucks recorded sales of 10,179 units, down 3.5 percent from last March.  Lexus light truck sales were led by the RX luxury utility vehicle, which posted combined March sales of 8,600 units, up 2.7 percent over the year-ago month.  The GX mid-size luxury utility vehicle reported sales of 1,238 units.  

TMS Hybrids

TMS posted March sales of 24,739 hybrid vehicles, an increase 42.5 percent compared to the same period last year.  Toyota Division posted sales of 20,839 hybrids for the month, up 44.1 percent over the year-ago month.  Lexus Division reported sales 3,900 hybrids in March, an increase of 34.8 percent over March 2010.

TOYOTA  RETAIL  SALES

(INCLUDES FLEET & HAWAII)

March, 2011









----- CURRENT MONTH -----

-- CALENDAR YEAR TO DATE --




DSR %



DSR %


2011

2010

CHG

2011

2010

CHG








YARIS

2,825

4,699

-42.1

6,610

12,513

-47.9

COROLLA

30,234

29,623

-1.7

76,675

63,740

18.7

CAMRY

31,464

36,251

-16.4

76,821

68,595

10.5

AVALON

2,656

3,124

-18.1

6,477

4,800

33.1

PRIUS

18,605

11,786

52.0

42,779

28,238

49.5

SCION xB

1,970

1,630

16.4

4,743

4,555

2.7

SCION tC

2,481

1,118

113.7

5,494

2,836

91.1

SCION xD

1,089

763

37.4

2,522

2,182

14.0

TOTAL TOYOTA DIV. PASS. CAR

91,324

88,994

-1.2

222,121

187,459

16.9

ES

3,732

3,860

-6.9

8,545

9,132

-7.7

CT

2,199

0

N/A

2,199

0

N/A

HS

230

1,494

-85.2

699

3,453

-80.0

LS

941

894

1.4

2,381

2,785

-15.6

SC

6

30

-80.7

14

81

-82.9

GS

431

645

-35.7

1,103

1,662

-34.5

IS

2,956

3,137

-9.3

7,029

7,331

-5.4

LFA

8

0

N/A

17

0

N/A

TOTAL LEXUS PASS. CAR

10,503

10,060

0.5

21,987

24,444

-11.3

TOTAL TOYOTA PASS. CAR

101,827

99,054

-1.0

244,108

211,903

13.7

SIENNA

10,449

7,775

29.4

25,598

14,390

75.5

RAV4

16,082

25,781

-39.9

39,840

40,474

-2.9

FJ CRUISER

1,359

1,229

6.5

3,621

3,851

-7.2

4RUNNER

4,369

4,108

2.4

11,958

10,087

17.0

HIGHLANDER

9,828

11,953

-20.8

25,957

20,046

27.8

VENZA

3,177

5,227

-41.5

8,115

12,205

-34.4

LAND CRUISER

195

174

7.9

521

439

17.1

SEQUOIA

1,098

1,177

-10.2

3,060

2,542

18.8

TOTAL SUV

36,108

49,649

-30.0

93,072

89,644

2.4

4X2 TACOMA

4,673

4,761

-5.5

11,367

12,233

-8.3

4X4 TACOMA

5,471

4,680

12.6

13,796

12,280

10.8

TOTAL TACOMA

10,144

9,441

3.5

25,163

24,513

1.3

TUNDRA

7,515

10,785

-32.9

20,614

20,157

0.9

TOTAL PICKUP

17,659

20,226

-15.9

45,777

44,670

1.1

TOTAL TOYOTA DIV. LT TRUCK

64,216

77,650

-20.4

164,447

148,704

9.1

LX

341

314

4.6

897

850

4.1

GX

1,238

1,785

-33.2

3,424

4,787

-29.4

RX

8,600

8,060

2.7

21,048

19,442

6.8

TOTAL LEXUS LIGHT TRUCK

10,179

10,159

-3.5

25,369

25,079

-0.2

TOTAL TOYOTA LIGHT TRUCK

74,395

87,809

-18.4

189,816

173,783

7.8

TOTAL TOYOTA DIV.

155,540

166,644

-10.1

386,568

336,163

13.5

TOTAL LEXUS

20,682

20,219

-1.5

47,356

49,523

-5.7

TOTAL TOYOTA

176,222

186,863

-9.2

433,924

385,686

11.0

MEMO:







DOM. COROLLA

21,245

29,121

-29.7

56,380

61,913

-10.2

DOM. CAMRY

31,261

36,028

-16.4

76,134

68,022

10.4

DOM. RAV4

12,953

6,800

83.4

31,083

10,786

184.3

DOM. HIGHLANDER

8,910

10,210

-16.0

23,368

15,278

50.9

DOM. PICKUP

17,659

20,226

-15.9

45,777

44,670

1.1

DOM. RX

6,486

6,420

-2.7

15,197

15,128

-0.9








SELLING DAYS

27

26


75

74


TOYOTA DIV. IMPORT CAR

36,162

20,721

68.1

83,130

52,724

55.6

LEXUS IMPORT CAR

10,503

10,060

0.5

21,987

24,444

-11.3

TOYOTA DIV NA BUILT CARS

55,162

68,273

-22.2

138,991

134,735

1.8

TOTAL TOYOTA CARS

101,827

99,054

-1.0

244,108

211,903

13.7








TOYOTA DIV. IMPORT LT TRUCK

9,970

26,235

-63.4

27,446

48,833

-44.5

LEXUS IMPORT LT TRUCK

3,693

3,739

-4.9

10,172

9,951

0.9

TOYOTA DIV NA BUILT LT TRUCK

54,246

51,415

1.6

137,001

99,871

35.3

LEXUS NA BUILT LT TRUCK

6,486

6,420

-2.7

15,197

15,128

-0.9

TOTAL TOYOTA LT TRUCK

74,395

87,809

-18.4

189,816

173,783

7.8








SPORT UTILITY VEHICLES

46,287

59,808

-25.5

118,441

114,723

1.9

  Memo: Lexus Sport Utility

10,179

10,159

-3.5

25,369

25,079

-0.2








SMALL VANS

10,449

7,775

29.4

25,598

14,390

75.5

PICKUPS

17,659

20,226

-15.9

45,777

44,670

1.1








* NORTH AMERICAN BUILT VEHICLES







COROLLA

21,245

29,121

-29.7

56,380

61,913

-10.2

CAMRY

31,261

36,028

-16.4

76,134

68,022

10.4

AVALON

2,656

3,124

-18.1

6,477

4,800

33.1

SIENNA

10,449

7,775

29.4

25,598

14,390

75.5

RAV4

12,953

6,800

83.4

31,083

10,786

184.3

HIGHLANDER

8,910

10,210

-16.0

23,368

15,278

50.9

VENZA

3,177

5,227

-41.5

8,115

12,205

-34.4

PICKUP

17,659

20,226

-15.9

45,777

44,670

1.1

SEQUOIA

1,098

1,177

-10.2

3,060

2,542

18.8

RX

6,486

6,420

-2.7

15,197

15,128

-0.9

TOTAL

115,894

126,108

-11.5

291,189

249,734

15.0

N.A. VEHICLES % OF TOTAL

65.8%

67.5%


67.1%

64.8%









SELLING DAYS

27

26


75

74


DSR = DAILY SELLING RATE







(Logo:  http://photos.prnewswire.com/prnh/20030501/TOYLOGO)

SOURCE Toyota Motor Sales, U.S.A., Inc.

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