Accessibility Statement Skip Navigation
  • Resources
  • Investor Relations
  • Journalists
  • Agencies
  • Client Login
  • Send a Release
Return to PR Newswire homepage
  • News
  • Products
  • Contact
When typing in this field, a list of search results will appear and be automatically updated as you type.

Searching for your content...

No results found. Please change your search terms and try again.
  • News in Focus
      • Browse News Releases

      • All News Releases
      • All Public Company
      • English-only
      • News Releases Overview

      • Multimedia Gallery

      • All Multimedia
      • All Photos
      • All Videos
      • Multimedia Gallery Overview

      • Trending Topics

      • All Trending Topics
  • Business & Money
      • Auto & Transportation

      • All Automotive & Transportation
      • Aerospace, Defense
      • Air Freight
      • Airlines & Aviation
      • Automotive
      • Maritime & Shipbuilding
      • Railroads and Intermodal Transportation
      • Supply Chain/Logistics
      • Transportation, Trucking & Railroad
      • Travel
      • Trucking and Road Transportation
      • Auto & Transportation Overview

      • View All Auto & Transportation

      • Business Technology

      • All Business Technology
      • Blockchain
      • Broadcast Tech
      • Computer & Electronics
      • Computer Hardware
      • Computer Software
      • Data Analytics
      • Electronic Commerce
      • Electronic Components
      • Electronic Design Automation
      • Financial Technology
      • High Tech Security
      • Internet Technology
      • Nanotechnology
      • Networks
      • Peripherals
      • Semiconductors
      • Business Technology Overview

      • View All Business Technology

      • Entertain­ment & Media

      • All Entertain­ment & Media
      • Advertising
      • Art
      • Books
      • Entertainment
      • Film and Motion Picture
      • Magazines
      • Music
      • Publishing & Information Services
      • Radio & Podcast
      • Television
      • Entertain­ment & Media Overview

      • View All Entertain­ment & Media

      • Financial Services & Investing

      • All Financial Services & Investing
      • Accounting News & Issues
      • Acquisitions, Mergers and Takeovers
      • Banking & Financial Services
      • Bankruptcy
      • Bond & Stock Ratings
      • Conference Call Announcements
      • Contracts
      • Cryptocurrency
      • Dividends
      • Earnings
      • Earnings Forecasts & Projections
      • Financing Agreements
      • Insurance
      • Investments Opinions
      • Joint Ventures
      • Mutual Funds
      • Private Placement
      • Real Estate
      • Restructuring & Recapitalization
      • Sales Reports
      • Shareholder Activism
      • Shareholder Meetings
      • Stock Offering
      • Stock Split
      • Venture Capital
      • Financial Services & Investing Overview

      • View All Financial Services & Investing

      • General Business

      • All General Business
      • Awards
      • Commercial Real Estate
      • Corporate Expansion
      • Earnings
      • Environmental, Social and Governance (ESG)
      • Human Resource & Workforce Management
      • Licensing
      • New Products & Services
      • Obituaries
      • Outsourcing Businesses
      • Overseas Real Estate (non-US)
      • Personnel Announcements
      • Real Estate Transactions
      • Residential Real Estate
      • Small Business Services
      • Socially Responsible Investing
      • Surveys, Polls and Research
      • Trade Show News
      • General Business Overview

      • View All General Business

  • Science & Tech
      • Consumer Technology

      • All Consumer Technology
      • Artificial Intelligence
      • Blockchain
      • Cloud Computing/Internet of Things
      • Computer Electronics
      • Computer Hardware
      • Computer Software
      • Consumer Electronics
      • Cryptocurrency
      • Data Analytics
      • Electronic Commerce
      • Electronic Gaming
      • Financial Technology
      • Mobile Entertainment
      • Multimedia & Internet
      • Peripherals
      • Social Media
      • STEM (Science, Tech, Engineering, Math)
      • Supply Chain/Logistics
      • Wireless Communications
      • Consumer Technology Overview

      • View All Consumer Technology

      • Energy & Natural Resources

      • All Energy
      • Alternative Energies
      • Chemical
      • Electrical Utilities
      • Gas
      • General Manufacturing
      • Mining
      • Mining & Metals
      • Oil & Energy
      • Oil and Gas Discoveries
      • Utilities
      • Water Utilities
      • Energy & Natural Resources Overview

      • View All Energy & Natural Resources

      • Environ­ment

      • All Environ­ment
      • Conservation & Recycling
      • Environmental Issues
      • Environmental Policy
      • Environmental Products & Services
      • Green Technology
      • Natural Disasters
      • Environ­ment Overview

      • View All Environ­ment

      • Heavy Industry & Manufacturing

      • All Heavy Industry & Manufacturing
      • Aerospace & Defense
      • Agriculture
      • Chemical
      • Construction & Building
      • General Manufacturing
      • HVAC (Heating, Ventilation and Air-Conditioning)
      • Machinery
      • Machine Tools, Metalworking and Metallurgy
      • Mining
      • Mining & Metals
      • Paper, Forest Products & Containers
      • Precious Metals
      • Textiles
      • Tobacco
      • Heavy Industry & Manufacturing Overview

      • View All Heavy Industry & Manufacturing

      • Telecomm­unications

      • All Telecomm­unications
      • Carriers and Services
      • Mobile Entertainment
      • Networks
      • Peripherals
      • Telecommunications Equipment
      • Telecommunications Industry
      • VoIP (Voice over Internet Protocol)
      • Wireless Communications
      • Telecomm­unications Overview

      • View All Telecomm­unications

  • Lifestyle & Health
      • Consumer Products & Retail

      • All Consumer Products & Retail
      • Animals & Pets
      • Beers, Wines and Spirits
      • Beverages
      • Bridal Services
      • Cannabis
      • Cosmetics and Personal Care
      • Fashion
      • Food & Beverages
      • Furniture and Furnishings
      • Home Improvement
      • Household, Consumer & Cosmetics
      • Household Products
      • Jewelry
      • Non-Alcoholic Beverages
      • Office Products
      • Organic Food
      • Product Recalls
      • Restaurants
      • Retail
      • Supermarkets
      • Toys
      • Consumer Products & Retail Overview

      • View All Consumer Products & Retail

      • Entertain­ment & Media

      • All Entertain­ment & Media
      • Advertising
      • Art
      • Books
      • Entertainment
      • Film and Motion Picture
      • Magazines
      • Music
      • Publishing & Information Services
      • Radio & Podcast
      • Television
      • Entertain­ment & Media Overview

      • View All Entertain­ment & Media

      • Health

      • All Health
      • Biometrics
      • Biotechnology
      • Clinical Trials & Medical Discoveries
      • Dentistry
      • FDA Approval
      • Fitness/Wellness
      • Health Care & Hospitals
      • Health Insurance
      • Infection Control
      • International Medical Approval
      • Medical Equipment
      • Medical Pharmaceuticals
      • Mental Health
      • Pharmaceuticals
      • Supplementary Medicine
      • Health Overview

      • View All Health

      • Sports

      • All Sports
      • General Sports
      • Outdoors, Camping & Hiking
      • Sporting Events
      • Sports Equipment & Accessories
      • Sports Overview

      • View All Sports

      • Travel

      • All Travel
      • Amusement Parks and Tourist Attractions
      • Gambling & Casinos
      • Hotels and Resorts
      • Leisure & Tourism
      • Outdoors, Camping & Hiking
      • Passenger Aviation
      • Travel Industry
      • Travel Overview

      • View All Travel

  • Policy & Public Interest
      • Policy & Public Interest

      • All Policy & Public Interest
      • Advocacy Group Opinion
      • Animal Welfare
      • Congressional & Presidential Campaigns
      • Corporate Social Responsibility
      • Domestic Policy
      • Economic News, Trends, Analysis
      • Education
      • Environmental
      • European Government
      • FDA Approval
      • Federal and State Legislation
      • Federal Executive Branch & Agency
      • Foreign Policy & International Affairs
      • Homeland Security
      • Labor & Union
      • Legal Issues
      • Natural Disasters
      • Not For Profit
      • Patent Law
      • Public Safety
      • Trade Policy
      • U.S. State Policy
      • Policy & Public Interest Overview

      • View All Policy & Public Interest

  • People & Culture
      • People & Culture

      • All People & Culture
      • Aboriginal, First Nations & Native American
      • African American
      • Asian American
      • Children
      • Diversity, Equity & Inclusion
      • Hispanic
      • Lesbian, Gay & Bisexual
      • Men's Interest
      • People with Disabilities
      • Religion
      • Senior Citizens
      • Veterans
      • Women
      • People & Culture Overview

      • View All People & Culture

      • In-Language News

      • Arabic
      • español
      • português
      • Česko
      • Danmark
      • Deutschland
      • España
      • France
      • Italia
      • Nederland
      • Norge
      • Polska
      • Portugal
      • Россия
      • Slovensko
      • Suomi
      • Sverige
  • Explore Our Platform
  • Plan Campaigns
  • Create with AI
  • Distribute Press Releases
  • Amplify Content
  • All Products
  • General Inquiries
  • Editorial Bureaus
  • Partnerships
  • Media Inquiries
  • Worldwide Offices
  • Hamburger menu
  • PR Newswire: news distribution, targeting and monitoring
  • Send a Release
    • ALL CONTACT INFO
    • Contact Us

      888-776-0942
      from 8 AM - 10 PM ET

  • Send a Release
  • Client Login
  • Resources
  • Blog
  • Journalists
  • RSS
  • News in Focus
    • Browse All News
    • Multimedia Gallery
    • Trending Topics
  • Business & Money
    • Auto & Transportation
    • Business Technology
    • Entertain­ment & Media
    • Financial Services & Investing
    • General Business
  • Science & Tech
    • Consumer Technology
    • Energy & Natural Resources
    • Environ­ment
    • Heavy Industry & Manufacturing
    • Telecomm­unications
  • Lifestyle & Health
    • Consumer Products & Retail
    • Entertain­ment & Media
    • Health
    • Sports
    • Travel
  • Policy & Public Interest
  • People & Culture
    • People & Culture
  • Send a Release
  • Client Login
  • Resources
  • Blog
  • Journalists
  • RSS
  • Explore Our Platform
  • Plan Campaigns
  • Create with AI
  • Distribute Press Releases
  • Amplify Content
  • All Products
  • Send a Release
  • Client Login
  • Resources
  • Blog
  • Journalists
  • RSS
  • General Inquiries
  • Editorial Bureaus
  • Partnerships
  • Media Inquiries
  • Worldwide Offices
  • Send a Release
  • Client Login
  • Resources
  • Blog
  • Journalists
  • RSS

Toyota Reveals NS4 Advanced Plug-in Hybrid Concept

"Vision of the Future" concept vehicle features advanced powertrain, human-machine interface and safety features


News provided by

Toyota Motor Sales, U.S.A., Inc.

Jan 18, 2012, 12:19 ET

Share this article

Share toX

Share this article

Share toX

DETROIT, Jan. 10, 2012 /PRNewswire/ -- Toyota Motor Sales, U.S.A., Inc. (TMS), today revealed the NS4 advanced plug-in hybrid concept vehicle at the 2012 North American International Auto Show (NAIAS) in Detroit.  The NS4 signifies Toyota's vision for future mobility with a focus on connectivity and the human interface.  

To view the multimedia assets associated with this release, please visit: http://www.multivu.com/mnr/54013-toyota-ns4-advanced-plug-in-hybrid-concept-naias-detroit 

Continue Reading

Toyota engineers were challenged to design a new mid-sized concept for potential global market introduction by 2015. The NS4 concept is a dedicated plug-in hybrid, separate from the Prius family, designed with future mobility requirements in mind.

"In this digital age, cars are becoming another spoke in the wheel of our electronic connectivity," said Jim Lentz, TMS president and chief operating officer.  "NS4 demonstrates Toyota's take on the human connection to the car with technology that considers both emotional and rational relationships, person-to-car and car-to-society."

NS4's advanced powertrain targets a next-generation Hybrid Synergy Drive plug-in system featuring reductions in component size and weight with improved overall fuel economy, better acceleration and longer all-electric range, while maintaining a short charge time.  

Sleek, Futuristic Styling

The NS4 concept signals a new styling direction for the Toyota brand aimed at creating an emotional connection with consumers.  NS4 styling lines reflect a new take on the aerodynamics of the modified triangle, with a low height and cabin-forward tilt.  The distinctive open trapezoid grill is accented by a floating lower spoiler and wing-like daytime running lights wrapping around to a sculpted fender.  Rear lamps wrap around the sides of the vehicle to quarter sections layered into blistered fenders, while the rear lamp wings create a sharp edge and the effect of a rear spoiler. 

The A-pillars are ultra thin for improved driver visibility while maintaining roof crush integrity.  The roof line profile, lift back design and powered swan-wing doors create greater accessibility and efficient functionality. 

Increased Connectivity

Traditional vehicle development cycles average four years, but this is rapidly changing in the digital age.  Vehicles have become another communication hub in the connected-consumers lifestyle and automakers must integrate the latest technologies into their product offerings.  In fact, connected vehicles are the third-fastest growing technological device, behind smartphones and tablets. 

Toyota has formed special alliances with technology leaders such as Microsoft, Intel and Salesforce to explore the creation of seamless vehicle interfaces with emerging technologies.  These alliances will help ensure Toyota is at the forefront of this emerging sector of the automotive market. 

The NS4 concept's Human-Machine Interface (HMI) provides a user interface built around a multi-touch screen with the look and feel of a smartphone.  The simple, intuitive operation conveys information quickly while minimizing distractions and maximizing driver awareness.  The multimedia and vehicle-controls enhancement also will direct air conditioning, audio, battery-charge and navigation functions.  The HMI system is even capable of "learning" driver preferences and habits to anticipate driver responses in specific environments and situations.  This concept represents a truly connected vehicle, offering the latest technology in a responsible and convenient package. 

State-of-the-Art Safety Features

The NS4 introduces a next generation Pre-Collision System (PCS) with lane departure, rear-end and pedestrian collision avoidance technologies designed to predict collisions under certain circumstances and help avoid them.  This PCS uses millimeter-wave radar and stereo cameras mounted on the front of the vehicle to detect and react to lane departure, pedestrians and other vehicles.  In addition, the system emits near-infrared beams to enhance PCS recognition at night. This driver assistance feature helps to avoid collisions with other vehicles, road-side obstructions, and pedestrians by applying the brakes and manipulating steering.

The current generation PCS, available in certain Lexus and Toyota vehicles, is designed to identify certain objects directly in the road ahead.  If PCS determines that a collision is imminent, the brake assist system is placed in standby mode, a warning is displayed and a buzzer sounds.  If PCS determines that a collision is unavoidable, the system still will alert the driver via a warning light, warning display and buzzer, apply the brakes and automatically retract the driver and front passenger seatbelts. 

Adaptive Driving Beam (ADB) headlights help prevent vision-impairing glare to oncoming drivers and pedestrians.  Using a camera mounted behind the front grill and partial shielding inside the headlights, this feature allows drivers to maintain near-high beam illumination to improve nighttime visibility.

The pop-up hood structure automatically raises the rear of the hood to increase the space underneath, helping to reduce pedestrian head injuries caused by a collision with the front of the vehicle, within certain speed ranges.  This innovation is the result of testing and verification using both conventional crash-test dummies and Toyota's Total Human Model for Safety (THUMS) virtual model.

Using sub-millimeter wave radar, the Blind Spot Monitor (BSM) is designed to detect a vehicle in the adjacent lane and visually alerts the driver using visual indicators placed in the upper dash.

Four new glass technologies are integrated into the windshield and front triangle, door, and rear windows to improve driver visibility, gas mileage and electric driving mode mileage efficiency:

  • Hydrophobic coating – Fluorine coated glass causes rain drops to form into semispherical shapes for improved visibility and rain drop elimination (also used on the roof solar panel)
  • Anti-fog film – High performance resin material with anti-fogging characteristics and increased durability
  • High ultraviolet (UV) absorbing inner-layer – Removes 99 percent of harmful UVA and UVB rays
  • Anti-solar film with radio-wave transparency – Reduces the internal vehicle temperature and improves electronic device functionality

Inner and outer rear view mirrors have been replaced with cameras that provide the driver with a panoramic rearward view.  The rearward image is displayed on a dedicated dashboard mounted screen above the navigation screen and provides a wider view than conventional rear view mirrors.  The rearward panoramic camera view working in combination with the Blind Spot Monitoring (BSM) system enhances driving visibility.

"The continued success of our conventional hybrid vehicles has laid strong groundwork for market acceptance of future advanced technologies," said Lentz.  "NS4 demonstrates Toyota's ongoing commitment to enhancing the safety, efficiency, and convenience of future mobility for people everywhere."

(Photo: http://photos.prnewswire.com/prnh/20120110/MM32599 )

(Logo: http://photos.prnewswire.com/prnh/20030501/TOYLOGO)

SOURCE Toyota Motor Sales, U.S.A., Inc.

WANT YOUR COMPANY'S NEWS FEATURED ON PRNEWSWIRE.COM?

icon3
440k+
Newsrooms &
Influencers
icon1
9k+
Digital Media
Outlets
icon2
270k+
Journalists
Opted In
GET STARTED

Modal title

Also from this source

Toyota Launches 'You Can't Stop My Drive,' A New Campaign Focused on Acknowledging and Celebrating Black Men through the Power of Mobility

Toyota Launches 'You Can't Stop My Drive,' A New Campaign Focused on Acknowledging and Celebrating Black Men through the Power of Mobility

Toyota has proudly lifted the wraps on its newest national brand campaign, "You Can't Stop My Drive," which celebrates the shared optimism for a...

More Releases From This Source

Explore

Automotive

Automotive

Transportation, Trucking & Railroad

Transportation, Trucking & Railroad

New Products & Services

New Products & Services

Trade Show News

Trade Show News

News Releases in Similar Topics

Contact PR Newswire

  • Call PR Newswire at 888-776-0942
    from 8 AM - 9 PM ET
  • Chat with an Expert
  • General Inquiries
  • Editorial Bureaus
  • Partnerships
  • Media Inquiries
  • Worldwide Offices

Products

  • For Marketers
  • For Public Relations
  • For IR & Compliance
  • For Agency
  • All Products

About

  • About PR Newswire
  • About Cision
  • Become a Publishing Partner
  • Become a Channel Partner
  • Careers
  • Accessibility Statement
  • APAC
  • APAC - Simplified Chinese
  • APAC - Traditional Chinese
  • Brazil
  • Canada
  • Czech
  • Denmark
  • Finland
  • France
  • Germany
  • India
  • Indonesia
  • Israel
  • Italy
  • Japan
  • Korea
  • Mexico
  • Middle East
  • Middle East - Arabic
  • Netherlands
  • Norway
  • Poland
  • Portugal
  • Russia
  • Slovakia
  • Spain
  • Sweden
  • United Kingdom
  • Vietnam

My Services

  • All New Releases
  • Platform Login
  • ProfNet
  • Data Privacy

Do not sell or share my personal information:

  • Submit via [email protected] 
  • Call Privacy toll-free: 877-297-8921

Contact PR Newswire

Products

About

My Services
  • All News Releases
  • Platform Login
  • ProfNet
Call PR Newswire at
888-776-0942
  • Terms of Use
  • Privacy Policy
  • Information Security Policy
  • Site Map
  • RSS
  • Cookies
Copyright © 2025 Cision US Inc.