Toyota to Serve as Platinum Sponsor of the 2011 Science and Engineering Fair of Metropolitan Detroit

Mar 14, 2011, 12:53 ET from Toyota Motor Sales, U.S.A., Inc.

DETROIT, March 14, 2011 /PRNewswire/ -- Toyota will serve as the platinum level sponsor of the 2011 Science and Engineering Fair of Metropolitan Detroit (SEFMD), an annual competition that honors some of the brightest young minds in the tri-county area.

Celebrating its 54th year, the SEFMD starts this Tuesday, March 15 and runs through Saturday, March 19.  The event will be held at Cobo Center in downtown Detroit.  

The SEFMD features a myriad of innovative projects from students in the 6th through 12th grades, representing Wayne, Macomb and Oakland counties.  Judging is scheduled for Wednesday, March 16, with free-of-charge public viewing reserved for Thursday, March 17 and Friday, March 18.

This year, 1,378 students from numerous public, private and home schools will compete in the SEFMD.  

"These students are involved because they have a love and acuity for science, technology, engineering and mathematics," said Dave Baxter, Executive Administrator for the Technical Administration and Planning Office at Ann Arbor-based Toyota Technical Center, and an SEFMD board member. "There are bound to be some terrific, future automotive engineers in this competition and we look forward to seeing their innovative projects."

About the Science and Engineering Fair of Metropolitan Detroit

The Science and Engineering Fair of Metro Detroit (SEFMD) is a non-profit organization dedicated to promoting science and engineering discovery in students in 6th through 12th grades.  The SEFMD is one of the largest fairs of its kind in the country.  The fair is open to all Wayne, Oakland and Macomb County students who are dedicated to expanding their knowledge and understanding of the world around them.

About Toyota

Toyota Motor Sales (TMS), U.S.A., Inc. is the marketing, sales, distribution and customer service arm of Toyota, Lexus and Scion.  Established in 1957, TMS markets products and services through a network of nearly 1,500 Toyota, Lexus and Scion dealers which sold more than 1.76 million vehicles in 2010. Toyota directly employs nearly 30,000 people in the U.S. and its investment here is currently valued at more than $18 billion. For more information about Toyota, visit,, or

SOURCE Toyota Motor Sales, U.S.A., Inc.