LOS ANGELES, Jan. 26, 2015 /PRNewswire/ -- AVT, Inc. (OTC Markets: AVTC) (www.autoretail.com), a leading manufacturer of Automated Retailing Systems and Smart Vending Machines, commented on the news that "Swag" machines built for Scion, won the Gold Medal at the recent Event Technology Awards, presented at the 4th annual EventTech Conference at the Bellagio Hotel in Las Vegas.
According to Event Marketer and Self Services News, Scion, a division of Toyota Motors, was facing a challenge with its auto show activations. "The brand had earned a reputation for having the best swag on the show floor, but found that consumers were coming in to grab items without interacting with product specialists," according to Event Marketer.
In order to boost customer engagement, Scion worked with Spinifex and George P. Johnson to create the two first-ever NFC (Near Field Communications) enabled Instagram-powered vending machines. The machines were activated at the New York City, Detroit, Chicago and Los Angeles auto shows, the publication reported.
At the machines, consumers were encouraged to take photos in the exhibit and post to their Instagram accounts with special hashtags. The images instantly appeared on a tablet attached to the Machine, along with a personalized 'Thank You' message, while their free gift was dispensed. The images were projected onto an 80-foot screen in the Scion experience. Consumers could also tap their NFC-enabled phone to trigger a gift dispense.
"Initial results from the four markets revealed more than 20,000 Instagram and NFC impressions, and counting. Toyota plans on using the machines again during this upcoming year's slate of auto shows," SSN reported.
"The system succeeded on all levels," the article said. "It generated consumer interest, engaged patrons, encouraged sharing via social media, increased brand awareness and interaction, and captured valuable consumer information."
AVT management said they are pleased that automated retailing machines are now being used by major global brands to help engage consumers and build brand equity.
For information on AVT, call (877) 424-3663, or visit: www.autoretail.com
AVT is a world leader in Automated Retailing, and has developed several patented technologies that have gained international acclaim.
AVT has worked with some of the largest retailers and brands in the world. Their systems are in use everyday throughout America.
SOURCE AVT, Inc.