Toys "R" Us Mobile Executive to Join Single Touch as Head of National Retail Sales

JERSEY CITY, N.J., Feb. 24, 2014 /PRNewswire/ -- Single Touch Systems, Inc. (OTC BB: SITO), a technology-based mobile media solutions provider, today announced the appointment of Adam Meshekow as Head of National Retail Sales. Mr. Meshekow will strengthen the Company's Direct Sales and Marketing efforts and will work with management to help architect plans for future client engagement and product development and deployment.

Prior to joining Single Touch, Mr. Meshekow was Mobile Brand Marketing Manager for Toys "R" Us Inc., where he led and executed new marketing strategies for the emerging mobile channel. Working with multiple stakeholders, Mr. Meshekow executed numerous campaigns including building an opt-in SMS database, location based mobile media placement, mobile web, social media, and paid search.  During his tenure at Toys "R" Us, he was responsible for driving more than $100 million in sales across all mobile platforms through mobile coupons, rewards, and sweepstakes making both Toys "R" Us and Babies "R" Us leading retailers in the mobile space. Prior to joining Toys "R" Us, he was a Mobile Marketing Director at Seqrets, LLC, where he managed mobile marketing operations from ideation to launch. Mr. Meshekow holds a Bachelor of Science in Business Management from Roger Williams University Gabelli School of Business.

"This is such an exciting time in the expansion and strategic development of Single Touch's sales and marketing efforts," noted Single Touch CEO, James Orsini. "Adam is a proven and respected veteran in the very highly specialized industry that we operate in and will be able to speak to clients from a unique 'been there done that' perspective. As more marketers begin to shift budget dollars from traditional media to mobile, Adam will help justify the optimal use case in mobile for those dollars to maximize their marketing ROI."

In conjunction with the appointment of Mr. Meshekow, the Company has also recruited veteran advertising and media sales executive Peter Smith. Mr. Smith brings over 25 years of award-winning sales and business development for blue-chip marketers such as American Express, Chase, and Mercedes-Benz along with partnering with premier Madison Avenue agencies. Previously he served as VP GM at Titan 360, the largest airport, transit and out-of-home advertising company in the United States.

Mr. Orsini added, "I look forward to working alongside both the mobile savviness Adam brings, coupled with the media depth and understanding that Peter brings as we begin to build out our direct sales effort to compliment our successful channel partnership with AT&T."

About Single Touch Systems, Inc.

Single Touch Systems, Inc. is a technology based mobile solutions provider serving businesses, advertisers and brands. Through patented technologies and a modular, adaptable platform, Single Touch's multi-channel messaging gateway enables marketers to reach consumers on all types of connected devices, with information that engages interest, drives transactions and strengthens relationships and loyalty. For more information about Single Touch Systems, Inc. visit: www.singletouch.net

Forward-Looking Statements

This press release contains "forward-looking statements" within the meaning of the safe harbor provisions of the U.S. Private Securities Litigation Reform Act of 1995.  Forward-looking statements are neither historical facts nor assurances of future performance. Instead, they are based only on our current beliefs, expectations and assumptions regarding the future of our business, future plans and strategies, projections, anticipated events and trends, the economy and other future conditions. Because forward-looking statements relate to the future, they are subject to inherent uncertainties, risks and changes in circumstances that are difficult to predict and many of which are outside of our control. Our actual results and financial condition may differ materially from those indicated in the forward-looking statements. Therefore, you should not rely on any of these forward-looking statements. Important factors that could cause our actual results and financial condition to differ materially from those indicated in the forward-looking statements include, among others, our reliance on brand owners and wireless carriers, the possible need for additional capital as well other risks identified in our filings with the SEC. Any forward-looking statement made by us in this press release is based only on information currently available to us and speaks only as of the date on which it is made. We undertake no obligation to publicly update any forward-looking statement, whether written or oral, that may be made from time to time, whether as a result of new information, future developments or otherwise.

Investor and Media Contact:
Robert Haag
Hampton Growth IR
877-368-3566
[email protected]

SOURCE Single Touch Systems, Inc.