NEW YORK, June 21, 2012 /PRNewswire/-- TRA Inc., the leading media marketing and analytics software company, today announced a software licensing agreement with ION Media Networks, Inc. for media research, sales and planning. Under the agreement, ION will gain access to unique viewer data, CPG and auto purchaser data and behavioral insights generated by TRA's patented Media TRAnalytics® suite of offerings to gain in-depth information on the effectiveness of advertisements that are run on the network.
"Using TRA's Media TRAnalytics® software, ION can better connect our programming to the right CPG and Auto brands," said Stephen Appel, President of Sales, ION Media Networks, Inc. "TRA's consumer purchase behavior insights are unparalleled and allow us to understand the television viewing audience better than ever before."
"We are excited to bring onboard ION, a creative network with a reputation that is always looking to bring more value to its advertising partners," said Mark Lieberman, CEO and co-founder, TRA Inc.
Utilizing big data technology with TV and consumer data from millions of CPG and automotive purchases, TRA's solution is now being used by 45 major consumer brands, five agencies, as well as 28 major cable and broadcast networks. TRA's Media TRAnalytics® TV Auto Ratings launched in January 2012 and enables networks and advertisers to identify the right TV programming based on the make and model of automobile purchases by households watching specific networks and programs. This is a natural follow-on to TRA's longstanding CPG solution, which similarly provides insights at the brand and category level.
The company recently announced Media TRAnalytics® 3.4, which responds to client requests for a reach optimization among consumer purchaser targets to be integrated into the industry's processes for media planning and buying.
About TRA, Inc.
TRA, Inc. (www.traglobal.com) is the leading media marketing and analytics software company whose products help advertisers, agencies and television networks improve advertising targeting, accountability and return on media investment. TRA's web-based Media TRAnalytics® platform matches the TV advertising households actually receive with the products the same households actually buy, enabling TRA's clients to find "The Right Audience®" while providing an unmatched level of transparency, measurement, media planning/selling and improved ROI. Licensed users of the Media TRAnalytics® platform include 4 of the top 10 advertisers, 45 of the top 100 brands, as well as the top agencies and networks. TRA's investors include Intel Capital, Kodiak Venture Partners and Arbitron. TRA is certified under ISO 27001, the information security management system standard published by the International Organization for Standardization (ISO) designed to ensure security controls for protecting information assets. TRA owns U.S. Patent No. 7,729,940, entitled "Analyzing Return on Investment of Advertising Campaigns by Matching Multiple Data Sources"; U.S. Patent No. 8,000,993, U.S. Patent No. 8,060,398 and U.S. Patent No. 8,112,301, all entitled "Using Consumer Purchase Behavior for Television Targeting."
About ION Media Networks, Inc.
ION Media Networks, Inc. is a leading U.S. media and technology company, using its unique content and broadcast capabilities to deliver innovative in-home and out-of home television services. On the content side, ION Media Networks owns and operates ION Television, serving 100 million homes with high-quality programming; Qubo, the award-winning 24/7 kids channel and ION Life, a channel dedicated to active living and personal growth. On the technology side, ION operates a footprint of 60 full-power DTV television stations, providing the backbone for its wireless consumer innovation. ION's pioneering R&D efforts have led to a series of ground-breaking mobile and next-generation DTV products using over-the-air television spectrum technology. For more information, visit www.ionmedia.com
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SOURCE TRA, Inc.