Trabon Supports Red Robin® Restaurants with Tools to Simplify Menu Versioning and Marketing Deliverables Creation

Leading casual dining chain will create efficiencies while improving franchise and corporate field support

Jul 24, 2012, 16:39 ET from Trabon

KANSAS CITY, Mo., July 24, 2012 /PRNewswire/ -- Trabon's Marketing Services Group, a leading provider of Web-to-print restaurant technology and printing solutions, has inked a multi-year agreement with Red Robin International, Inc., to support the casual dining chain's marketing efforts and cost-management initiatives. Trabon will provide customized technology tools, printing and fulfillment services to help Red Robin® restaurants better manage menu versioning and production. In addition to the menu support, Trabon also will provide support for various Red Robin marketing deliverables, including promotions, loyalty programs, guest retention, training, beverage and new restaurant development.

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Red Robin turned to Trabon for its comprehensive offerings that eliminate hassles and speed up time-to-market for marketing deliverables. Advanced technology services through comprehensive print and fulfillment capabilities are all housed under one roof at Trabon, saving time and money. Trabon's vast portfolio of restaurant clients also attracted Red Robin to the firm.

"We're thrilled to be working with Red Robin and support their menu and marketing efforts," said Tim Trabon, CEO of Trabon. "We tap our broad experience in the restaurant industry to overcome challenges associated with crucial, day-to-day tasks, so corporate restaurant marketers can rest easy knowing Trabon technology will easily manage the many details associated with versioned menus and marketing distribution."

Trabon MenuNet, a Web-based tool specifically designed for restaurant management, will help Red Robin streamline the process of organizing, producing and distributing complex menus and data. Franchisees and corporate users can custom-build menus online with corporate-approved options for such elements as featured items and pricing, then proof and order menus in real time. Such access and process automation provides faster time-to-market; less human intervention and potential for errors; greater control of branded materials; and better reporting.

The Red Robin chain also is using Trabon PrintNetManager, a hosted, Web-to-print ordering solution, to create the "Red Robin Toolbox" with Trabon's in-house technology developers. Red Robin restaurants will tap the user-friendly Toolbox to order materials for in-store use and customize local marketing pieces.

About Trabon

Trabon's Marketing Services Group specializes in menu management and marketing distribution services for leading restaurants. National chains such as Applebee's, California Pizza Kitchen, Joe's Crab Shack and other companies rely on Trabon's intuitive Web-to-print systems to manage their most critical daily marketing functions. The Marketing Services division streamlines the processes for organizing, creating, proofing, printing and distributing multiple versions of marketing deliverables, such as menus and sales collateral, and centralizes data management for websites, electronic menus, mobile apps and more. Trabon's Strategic Technology Group provides IT consulting services and delivers innovative, tailored solutions, including custom applications, Web portals, mobile apps and enterprise software integration. For more information, visit www.TrabonGroup.com.

 

For more information, contact:
Robyn Caulfield, (913) 663-4200 or RobynCPR@everestkc.net

 

SOURCE Trabon



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