Track the Expansion of the OEM Under the Mercedes-Benz 2020 Growth Strategy

Nov 16, 2015, 12:10 ET from Research and Markets

DUBLIN, Nov. 16, 2015 /PRNewswire/ -- Research and Markets ( has announced the addition of the "Supplying to Mercedes-Benz - 2015" company profile to their offering.

This is the new edition of Supplying Mercedes-Benz. The report tracks the expansion of the OEM under the Mercedes-Benz 2020 Growth Strategy, which is ultimately designed to position the German company as the world's largest manufacturer of premium vehicles by the end of the decade. This programme has had an impact on all areas of company operation, not least of all supply, but also vehicle development, manufacturing and quality.

Entirely new content and analysis:

Comprising 100% new research, this latest report offers review and analysis of the recent activities across Mercedes-Benz Cars and Vans. The material opens with the new, more concise breakdown of the ten best-selling models, complete with full model history, which is followed by the ten most-used vehicle platforms across Mercedes-Benz production, including material usage and volumes data.

The report goes on to cover the Mercedes production network, which is expanding both in terms of capacity and infrastructure. In the case of the new W205 C-Class, Mercedes is building the model at four regional production sites, which together with the introduction of related models, such as the GLC SUV, has had ramifications for production alignment. This leads on to a review of suppliers, outlining how changes to production and the overall Mercedes sourcing strategy have impacted these tier companies.

A major portion of the volumes required to achieve the goals of Mercedes-Benz 2020 are being produced in China. Supplying Mercedes-Benz highlights recent activities in this key country, outlining investments and resulting volumes, together with how local suppliers are being managed. Local sourcing now stands at approximately 60% in China and with the OEM likely to extend this, new opportunities could open up for local companies.

In addition, Mercedes-Benz is pushing ahead with the launch of plug-in hybrid vehicles, 10 of which are scheduled for launch before the end of 2017. Combined with planned new model launches and the expansion of the EV line up - plus the future introduction of vehicles using hydrogen fuel cells - the report highlights how suppliers have and will be used to support these technology innovations.

If you are an OEM looking for more information about your competitors, or a current or potential supplier to Mercedes-Benz, this report will be invaluable to planning strategies designed to advance your business.

Key Topics Covered:

1. Overview

2. Product Strategy

3. Vehicle Platforms

4. Production Strategy

5. Purchasing Strategy

6. Supplier Selection

7. Global Sourcing

8. Pricing Policy

9. Quality Management

10. Technology

11. Forward Model Programmes

12. Interviews

13. Introduction to the SuRe Index

14. SWOT Analysis - Mercedes-Benz

15. Forward Model Programmes

16. Major Suppliers

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