EUSTIS, Fla., May 10, 2011 /PRNewswire/ -- According to a SportsBusiness Daily Harris Poll, auto racing is a more popular spectator sport in America than the NBA, NHL, NCAA basketball and golf. Yet many racing fans are more than mere spectators - they also participate in high-performance driving events and club racing.
Alejandro Illera is one such fan, and he has combined his passion for auto racing with his business marketing expertise - both in Latin America and the U.S. - to launch Trackdaysite.com (http://www.trackdaysite.com), a single-destination pit stop for all things auto racing.
"My life dream, since I was a little boy, was to be a professional auto racer," Illera said. Although family and business obligations took precedent, he never abandoned his passion for the sport and culture and remained active both at the track and online. However, he found searching for auto racing-related information online overly complicated. "I spent a great deal of time searching for events and parts providers. Now, with Trackdaysite.com, racing fans and participants will be able to find everything in one place," he explained.
Visitors can sign up for a free membership that provides access to advertisers' promotions, allows comments on the site's blog and extends an opportunity to submit reviews of listed businesses and post classified ads at no cost. Illera noted that high-performance drivers put a lot of wear and tear on their cars and often are buying and selling parts and equipment, and Trackdaysite.com helps streamline that process.
"Our site is a gold mine for advertisers in the automotive aftermarket industry," he said. "The people who visit Trackdaysite.com not only want to find out about events in their area; they are also looking for deals on auto parts and service. Let's face it, high-performance driving can be an expensive sport. Standard equipment doesn't cut it. Amateur racers purchase brakes, tires, other parts and accessories more often than street drivers. And, in many cases, they require specialized equipment."
Illera said advertisers also get quite a bargain on Trackdaysite.com. Like site members, advertisers can post classifieds at no cost. An added benefit for advertisers is they can post articles and deals for free, too. With an annual advertising contract of up to $499, however, advertisers can achieve better placement and search results on the site.
Illera added that having a presence on the site is good public relations for advertisers, from repair shops to car dealers, because it reflects their support for the sport.
Moreover, Trackdaysite.com's self-serve model makes the site efficient and hassle-free for advertisers, who can log on and select keywords related to their products/services, upload images, post articles and launch deals. Illera compares it to sites like Groupon because advertisers can determine the length of their promotions, whether daily, weekly or monthly.
And for those who just can't get enough of auto racing, Trackdaysite.com also has a YouTube channel, http://www.youtube.com/trackdaysite, featuring live track footage.
For more information, visit http://www.trackdaysite.com.