TrackingPoint™ Presents the Most Interesting Brand Experience at SXSW®

Selected Attendees Can Shoot TrackingPoint Precision-Guided Firearms at Ranges up to 1,000 Yards During the Iconic SXSW Show

Mar 05, 2013, 11:32 ET from TrackingPoint

AUSTIN, Texas, March 5, 2013 /PRNewswire/ -- Attendees of the South by Southwest® (SXSW®) Conferences & Festivals have an exclusive opportunity to experience the thrill of joining the 1,000-Yard Club by shooting the world's first Precision-Guided Firearm (PGF) and using its unique jet fighter lock and launch technology.


Interested attendees and members of the press are encouraged to describe who they are and why they would like to shoot with the groundbreaking TrackingPoint system by emailing before March 13, 2013. A number of favorite candidates will be selected by TrackingPoint to take live shots with a PGF on targets up to 1,000 yards away.

Selected participants will be picked up at a designated location at SXSW and driven to a local Austin shooting range. The time and date of the shooting event will be arranged around the schedule of key SXSW events.

"The chance to shoot a PGF is certainly not your typical SXSW event," said TrackingPoint President Jason Schauble. "But, this show is more than just the greatest live acts and films, it's also a collection of some of the best emerging technology. We are confident many attendees will jump at the chance to not only experience long-range shooting but also to appreciate TrackingPoint's status as a technological marvel."

From March 8th to 17th, SXSW 2013 offers a unique convergence of original music, independent films, and emerging technologies. Fostering creative and professional growth alike, SXSW is the premier destination for discovery.

TrackingPoint's groundbreaking PGF system is the first of its kind that incorporates innovative optics, automatic ballistics calculation, and guided fire control to create the most accurate long-range shooting system in the world. With TrackingPoint, even a novice shooter can become an elite long-range marksman in seconds, accurately and effectively engaging targets out to 1,200 yards. The system also streams video via an app from the Heads Up Display via wifi and records every shot sequence to be downloaded to a smart device using an app.

With TrackingPoint's exclusive Tag-Track-Xact™ technology, the shooter tags a target with a simple point-and-click, automatically setting up the shot and persistently tracking the target. The system instantly analyzes multiple complex ballistic variables including range, wind, target velocity, shot angle, rifle cant, temperature, pressure and Coriolis Effect to deliver a perfect firing solution. The PGF's networked tracking scope controls the guided trigger to defer firing the rifle until the shot is perfectly aligned.

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About TrackingPoint
TrackingPoint is an Austin, Texas-based applied technology company that created the first Precision Guided Firearm, a revolutionary new long-range shooting system that puts jet fighter "lock and launch" technology in a rifle, enabling anyone to accurately hit targets at extended range.

SOURCE TrackingPoint