Tractor Appoints Excel Corporation As New Licensing Agent

NEW YORK, June 28, 2012 /PRNewswire/ -- Tractor is proud to announce a new partnership with Excel Corporation ("EXCC"), a publicly traded licensing and branding corporation, to help expand the Tractor brand through licensing.

(Logo:  http://photos.prnewswire.com/prnh/20120628/NY32529LOGO )  

Tractor is one of the most popular and well-known denim brands in the 4-14 girls market and has recently launched a young contemporary women's line under the Tractr label.

"We are looking forward to working with Excel Corporation to help continue to grow the Tractor brand. There are many exciting new opportunities on the horizon," said Howard Mensch, President of Tractor.

"We think this is a fashion brand that clearly has legs and can easily lend itself to various natural extensions for children, juniors and adults in a variety of categories. We are honored by this appointment and look forward to making Tractr and Tractor a full fashion lifestyle collection," said Robert Stone, VP Licensing of Excel Corporation.

Excel Corp. will pursue a variety of licensing opportunities on behalf of Tractor including tops, non-denim bottoms, outwear, swim, intimates, footwear and accessories.   

About Tractor

Founded in 1997 by Howard Mensch and Diane Kuczer, Tractor is a dynamic New York based jeans wear brand. Originally specializing in denim for the 4-14 girls market, Tractor launched a new line for young contemporary women under the new Tractr brand in Spring 2012.  Tractor is sold at better department stores and specialty stores in the United States and the new Tractr line can be found in better specialty stores throughout the US and online at www.tractrjeans.com.

About Excel Corp.

Excel is a publicly traded licensing, merchandising, and distribution company, headed by Ruben Azrak, Chairman. The corporation's focus is on bringing national and international brands to the retail marketplace through licensing opportunities including the representation of brands, trademarks, designers, events, personalities and sports of high standing in the industry. Excel's key executives have over 30 years of licensing experience and have established programs at retail which have generated sales of over one billion cumulative.

Note: This news release contains "forward-looking statements" within the meaning of the federal securities laws and is intended to qualify for the Safe Harbor from liability established by the Private Securities Litigation Reform Act of 1995, including statements regarding Excel Corporation's current and intended operations and restructuring plans. These plans and statements are based on management's estimates and assumptions with respect to future events and are believed to be reasonable, though are inherently uncertain and difficult to predict. Actual results could differ materially from those projected as a result of certain factors. Excel Corporation undertakes no obligation to publicly update any forward-looking statement, whether as a result of new information, future events or otherwise.

Press Contact:
Christine Caravana
Now & Zen Group
[email protected]
212.564.2122

SOURCE Tractor