CLEVELAND, Sept. 24, 2013 /PRNewswire/ -- TractorLife.com announces the release of the TractorLife.com Authenticated mark. In an effort to help farmers choose fluids that offer superior performance and protection for their critical equipment, TractorLife.com developed a mark, called TractorLife.com Authenticated. Tractor hydraulic fluids endorsed by this mark meet and often exceed current original equipment manufacturer (OEM) credentials and performance claims.
OEMs specify physical, chemical and performance requirements of fluids for use in their equipment, but most OEM specifications are self-certifying, which means OEMs do not police claims that oil companies make on their product labels. The result has been the introduction of low-cost, low-quality tractor hydraulic fluids that profess to meet current OEM credentials and performance claims but in reality, do not. Another issue is that some lubricants that do not meet valid OEM specifications will advertise only obsolete OEM credentials such as J20A and 303, which has made it hard for farmers to select lubricants they can trust.
The TractorLife.com Authenticated mark was introduced to overcome this challenge in the marketplace. Fluids endorsed by the TractorLife.com Authenticated contain advanced additive packages that help the fluids meet and often exceed current OEM credentials, providing tractors optimal protection against wear, rust, oxidation, brake chatter, extreme temperatures and, ultimately, premature equipment failure.
To get more information on the TractorLife.com Authenticated program and to obtain a list of brands that have earned the TractorLife.com Authenticated mark, visit http://www.tractorlife.com/authenticated/ or contact Kip Botirius at 216.912.1746 or [email protected].
AMG Marketing Resources, Inc.