Tracx Announces Partner Program to Accelerate Market Growth and Fuel Social Enterprise Platform Adoption

NEW YORK, Sept. 4, 2013 /PRNewswire/ -- Tracx, the leading social enterprise platform that enables brands to manage, optimize and monetize their business, announced today its Tracx Partner Program aimed to accelerate the company's growth through the development of a strategic partner ecosystem.

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Only 2.4% of companies surveyed earlier this year by Altimeter Research take a truly holistic approach to social media across their entire business.¹ Tracx aims to help solve this problem by bringing the power of social media to every part of the enterprise -across marketing, customer service, sales, product management, customer insights, public relations and HR.

"Enterprises are tired of using dozens of social media tools. Tracx is partnering with leading companies to provide its more than 300 enterprise clients with one comprehensive social enterprise platform that meets all their needs -from social monitoring to publishing to analytics and paid media," said Pedro Laboy, Chief Strategy Officer, Tracx. "Identifying the right partners to build out this social enterprise ecosystem is core to our strategy and will accelerate our growth while enabling us to provide greater value to our clients."

The new Tracx Partner Program is oriented around four key categories of partners:

• Tracx Social Management Partners: application partners that Tracx integrates with such as CRM, marketing automation, customer experience and command center providers. Today, these partners include IBM Digital Analytics, LivePerson, SugarCRM, IdeaCage and Influitive.
• Tracx Social Intelligence Partners: application partners that Tracx integrates with such as social media platforms, 3^rd party analytics and analysis platforms and business intelligence. Today, these partners include IBM Digital Analytics and IRI.
• Tracx Social Monetization Partners: application partners that Tracx integrates with related to paid media such as online media and advertising purchase and management platforms, and ecommerce.
• Tracx Social Business Partners: referral partners, resellers and systems integrators. Today, these partners include IBM Digital Analytics, rEvolution and TMS Research.

"At LivePerson we believe that a strong ecosystem of partners truly unlocks the potential for greater innovation and growth across the industry, creating exponential value for our joint prospects and customers," said Ido Hacohen, VP of Partner Ecosystem at LivePerson. "Tracx is a pioneer in the social enterprise and we believe that together we can offer tremendous value to both businesses and consumers by integrating the deep reach of Tracx' social enterprise platform with LivePerson's live digital engagement solutions."

The Tracx Partner Program was designed to arm partners with the resources and support they need to uncover new business opportunities and grow their business by leveraging the power of the Tracx social enterprise platform and ecosystem.

Learn more about the Tracx Partner Program at: www.tracx.com/about/partners.

About Tracx

Tracx is a next generation social enterprise platform that empowers brands to manage, optimize and monetize their business. Tracx is headquartered in New York City with offices in Tel Aviv and London, and has more than 300 customers worldwide. More information about Tracx is available at: www.tracx.com. Follow us on Twitter @tracx, Facebook, LinkedIn and visit our blog.

Editorial contact:

Erin Collopy, Tracx: [email protected], 646-448-5313

¹ "The Evolution of Social Business: Six Stages of Social Business Transformation", Altimeter Group, March 2013.

SOURCE Tracx