Tracx Recognized as AlwaysOn Global 100 Company to Watch

Company honored for leadership and creating new opportunities in the Global Silicon Valley

Jul 06, 2015, 09:16 ET from Tracx

NEW YORK, July 6, 2015 /PRNewswire/ -- Tracx Inc., the leading social business management platform, today announced that it has been chosen by AlwaysOn as one of the AlwaysOn Global 100 Companies to Watch.  Inclusion in the AlwaysOn Global 100 Companies to Watch signifies leadership amongst its peers and game-changing approaches and technologies that are likely to disrupt existing markets and entrenched players. Tracx was specially selected by the AlwaysOn editorial team and industry experts spanning the globe based on a set of five criteria: innovation, market potential, commercialization, stakeholder value, and media buzz.

"The social landscape is evolving so rapidly and touching more stakeholders than ever, so consistent innovation and disruptive thinking are crucial to arming enterprises with the data and actionable insights they need to harness the power of social media," said Eran Gilad, CEO of Tracx. "Tracx's platform was built from the ground up with social intelligence at the core, which has allowed us to deliver data-driven intelligence to our clients, whether its sentiment analysis or visual listening, that has allowed them to engage with and understand their target in a much more robust and intelligent way.  We are thrilled that AlwaysOn selected Tracx as a top 100 Company to Watch and we look forward to continuing to deliver smarter social to our enterprise clients."

Tracx and the AlwaysOn Global 100 Companies to Watch will be honored at AlwaysOn's tenth annual Innovation Summit at the Computer History Museum on July 8th and 9th, 2015.

This two-day exclusive event treats attendees to a high-level debate and discourse on top trends and opportunities in the booming digital media, entertainment, on-demand, and cloud computing sectors. The Innovation Summit is produced in an intimate and social setting, where participants can easily meet up, socially network, and make deals happen.

"As users shift from desktop to mobile, and more IT departments turn to the cloud, the Global Silicon Valley is opening up new markets for amazing new apps and services.  More and more legacy institutions are being disrupted by technology innovation, and as the headlines ring from coast to coast, demand for efficiency and quality tops decades breaks apart monopolies.  This year's up-and-comers are quickly moving into these new markets and bringing quick, nimble apps to users ready to adapt to technology's changing landscape," says Tony Perkins, founder and editor of AlwaysOn. "The technology marketplace is being driven by the companies that made this year's AlwaysOn Global 100 Companies to Watch list. We congratulate the AlwaysOn Global 100 Companies to Watch, companies that our editors believe represent some of the highest-growth opportunities in today's private company marketplace."

The AlwaysOn Global 100 Companies to Watch winners were selected from among hundreds of other technology companies nominated by investors, bankers, journalists, and industry insiders.  The AlwaysOn editorial team conducted a rigorous three-month selection process to finalize the 2015 list.

A full list of all the AlwaysOn Global 100 Companies to Watch winners can be found on the AlwaysOn website at:

About Tracx
Tracx is the leading social business management platform empowering enterprises and brands to create, manage, monetize and optimize social interactions throughout the consumer journey. Born smart, our solution analyzes and refines mass amounts of geographic, demographic and psychographic data from across the social web to deliver deep insights into customers, competitors and influencers. It then makes those insights actionable through its contextually-driven Social Recommendation Engine, enabling smarter interactions that deliver meaningful business results. More than 450 brands worldwide rely on Tracx to identify and target audiences, improve planning, enhance monitoring and effectively engage consumers. Tracx is headquartered in New York City with offices in Tel Aviv and London. For more information, visit

About AlwaysOn
AlwaysOn is the leading business media brand connecting and informing the entrepreneurial community in the Global Silicon Valley. Founded by Red Herring founding editor, Tony Perkins in 2003, AlwaysOn's mission is to continue to lead the industry by empowering its readers, event participants, sponsors, bloggers, and advertisers like no other media brand.

PenVine for Tracx
Jennifer Schenberg 
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