NEW YORK, Aug. 7, 2012 /PRNewswire/ -- Tracy Paul & Company, Inc. is proud to announce its representation of Le Bon Marche Rive Gauche's 160th Anniversary, celebrating the milestone of France's first department store. The celebration begins September 24th and will last until December 31st.
Renowned French actress, Catherine Deneuve, will host the opening event on September 24th, the eve of Paris Fashion Week.
During the three-month long celebration, the store will be honoring its 160th birthday in all of its departments. The entire store will be decorated in spectacular style with exhibitions that will present the Le Bon Marche brand's rich history, along with 600 contemporary creations designed especially for the occasion. In addition, 160 brands have been chosen to offer one of their iconic creations to pay homage to the 160th anniversary of Le Bon Marche Rive Gauche. Highlights include Fendi, Diane Von Ferguson, Tory Burch, and Isabel Marant to name a few.
Le Bon Marche Rive Gauche is the first general store created in France, in 1852, by Aristote Boucicaut. A new concept of selling was established, creating the world's first department store and gave birth to modern shopping. In 1994, the store was acquired by luxury goods company, LVMH Moet Hennessy Louis Vuitton SA. Today, Le Bon Marche Rive Gauche is considered one of the most prestigious stores in the world.
"We are so very proud to be involved in such a momentous occasion," explains Tracy Paul, CEO of Tracy Paul & Company, Inc.
About Tracy Paul & Company, Inc.
Tracy Paul & Company, Inc. is a full service public relations and branding agency, best known for expert strategy, relationships and customized planning to take companies to the next level. The agency provides a variety of services to clients including public relations, marketing, celebrity services, special events, digital integration and strategic partnerships. Tracy Paul & Company Inc. is well versed internationally and maintains partners worldwide.
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