Trade in Your iPhone Right from Your iPhone

Gazelle launches mobile website to help iPhone 4 upgraders

Jun 08, 2010, 08:30 ET from Gazelle

BOSTON, June 8 /PRNewswire/ -- Just in time for the launch of Apple's iPhone 4, Gazelle (, the nation's largest consumer electronics reCommerce service, is launching a mobile site to let customers trade in their used iPhone right from their phone:

The mobile website's intuitive interface allows customers to find out how much their iPhone is worth in less than one minute.

  • Go to
  • Select your model (2G, 3G, 3GS)
  • Answer four quick questions about the phone's condition
  • Get your cash offer

From there, customers ship their phone to Gazelle (packaging and shipping is free) and then get paid.  Although Gazelle expects prices to drop throughout the week, today customers can get more than $250 for used phones, allowing many iPhone owners to upgrade for free.

Gazelle has already seen a record number of iPhone trades and expects that tens of thousands of Apple users will trade in 2Gs, 3Gs, and 3GSs to help offset the cost of upgrading to iPhone 4.  "If you're planning to upgrade, we think you should upgrade smart," said Israel Ganot, co-founder and CEO of Gazelle.  "Our mobile site will bring the ability to upgrade into the palm of your hand, making it simpler than ever to offset the purchase of a new iPhone."

A new iPhone launch means big business for the reCommerce industry.  Last year, thousands of consumers' gazelled iPhones ahead of the 3GS launch in order to get cash for an upgrade.  This year, with so many 2G owners ready to take the leap to newer technology, Gazelle expects trade-in fever to have an even more noticeable impact on the market.  Gazelle ensures all data is properly removed from every gadget that is traded, and 100% of the items that are sent to Gazelle are responsibly reused or recycled.


Gazelle (, a service of Second Rotation, Inc., is committed to providing an easy, fast, and safe way for consumers to get cash for selling unwanted electronics or to recycle them responsibly.  To date, more than 80,000 consumers have used the service as a way to clean out closets, get cash and help out a good cause.  In addition, Gazelle empowers consumers to avoid time consuming and risky online experiences associated with peer-to-peer selling.  Consumers can rest assured that all personal information is thoroughly removed from their item while benefiting from conveniences like free shipping and packaging.  Based in Boston, Gazelle is backed by premier venture capital firms Venrock Associates and RockPort Capital Partners.


Michael Schneider

RF|Binder Partners

(212) 994-7546

SOURCE Gazelle