Trade Promotion Management Provider MEI Achieves Record Growth In 2009

PITTSBURGH, Feb. 8 /PRNewswire/ -- MEI Computer Technology Group, Inc. – a leading developer of trade promotion management solutions for the Consumer Packaged Goods (CPG) industry - today announced that the Company achieved record growth in 2009, achieving an increase in revenue of 25.2% over last year and cash reserves of 29.3%.  The Company also increased its customer base by 25% adding new customers including Wheetabix North America and continued expansion into the Natural Foods and Organics market segment.  

The MEI Trade Promotion Management solution continued to receive accolades from CPG manufacturers by enabling them to improve the overall efficiency and analysis of their trade promotion lifecycle management.  In 2009, MEI was awarded a 2010 Annual Reader's Choice Award from Consumer Goods Technology (CGT) magazine for creating a positive customer experience and for the impact its software brings to its CPG manufacturers.  In addition, MEI was named a finalist in Canada's "Top 100 Employers" ranking.  More importantly, two of the Company's customers, Kettle Foods and Marcal Manufacturing, received an SMB Outstanding Achievement Award by the editors of CGT.  These awards recognized both manufacturers for being a small to mid-size consumer goods firm that is best utilizing technology to achieve substantial growth in size and/or revenue.

In an ongoing effort to enable customers to better understand incremental sales resulting from trade promotions and to provide overall greater analytical value, MEI also expanded its partner program in 2009.  These partners include TABS Group – a leader in analytical innovation; ArchPoint – a well known consulting firm to the consumer goods industry and Booz & Co. – a leading strategy and technology consulting firm.

"Our number one goal is to create and foster an interactive community between MEI and our customers to collectively learn from one another and gain valuable insights into how our technology can enable them to better execute their trade promotions," commented Lorne Schwartz, Chief Executive Officer of MEI.  "In fact, MEI already helps some of North America's leading CPG companies better manage and monitor their trade spend.  Moving forward, we remain focused on strengthening our community, to share best practices and to provide customers a technology platform that can control their trade spend and achieve better profits."  

About MEI

MEI is a global provider of trade promotion management and retail execution solutions.  Founded in 1983, MEI enables companies to reshape their sales and marketing activities by directly linking all phases of the planning process, thus improving the efficiency of their customers' trade spending, account management, sales planning, forecasting and reconciling.  The Company provides proven, reliable and highly reference-able sales solutions for the Consumer Goods industry, and continues to help companies such as HJ Heinz Company, Pinnacle Foods Group LLC, Solo Cup, Energizer Personal Care, Morton Salt, Marquez Brothers and The Schwan Food Company increase profits, strengthen brand assets and provide better supply chain and inventory management.  MEI clients through the hosted model include Afexa Life Sciences, American Licorice Company, Birds Eye Foods Inc., J&J Snack Foods Corp, Marcal Manufacturing LLC, Pacific Natural Foods, Pierre Foods, Ruiz Foods, Sunny Delight, Sunsweet Growers and WhiteWave Foods.  For more information on MEI, please visit www.meicpg.com or call 1-800-INFO-MEI.  

SOURCE MEI Computer Technology Group, Inc.