Trade Show SaaS App Dazzletoday Goes Into Public Beta in Key Global Markets

Apr 07, 2016, 09:00 ET from Dazzletoday

BANGALORE, April 7, 2016 /PRNewswire/ --

Software to Help Growth-Minded Companies Enhance Relationships and Boost Revenue Potential from Trade Shows 

FOA Growthtech, a technology solutions company, today announced the public beta program launch of its flagship product Dazzletoday, a cloud-based app for exhibitors. Dazzletoday is the world's first truly verticalized SaaS solution that empowers B2B marketers to manage trade show participation seamlessly.

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B2B companies depend on trade shows to strengthen existing networks and build new ones. According to Forrester, trade shows led B2B marketing budgets at 14% globally in 2015, even ahead of digital marketing.

Yet, most of their efforts and investment remain under-optimized. Nearly 70% exhibitors don't plan participation well, 90% don't do an effective pre-show campaign, and 80% leads are not followed up correctly.

Ravi Kiran, Co-Founder and CEO of FOA Growthtech explains, "Sales and marketing folks are under too much pressure and time-starved to use multiple softwares to create meaningful value. It's possible in theory, but not in the real world. This is where Dazzletoday comes in. We have followed a bottom-up approach to building a practical and hard-working software."

Dazzletoday has many useful elements of several types of apps - Contact Management, Project Management, E-Mail Marketing, Marketing Asset Management, Social Media Listening, Lead Management, all rolled into one simple-to-use solution. Companies can use it to:

  • Communicate with prospects and customers
  • Send personalized E-mails
  • Send invites and capture RSVPs
  • Fix appointments
  • Capture leads and follow-up
  • Track social chatter
  • Collaborate with teams
  • Plan tasks and budgets
  • Track supplier performance
  • Analyse ROI

Commenting on the technology philosophy, Nrip Nihalani, Co-Founder and CTO,FOA Growthtech said, "We are looking at verticalization of applied technology driving the next phase of software adoption. It delivers transformational benefits of user experience such as simplicity, seamlessness and single-minded focus."

Dazzletoday is now available in public Beta to exhibitors in USA, Canada, UK, Ireland, India, Australia and New Zealand. Complete information is available on

About FOA Growthtech:  

Having worked with growth-minded companies for several years, FOA Growthtech understands their growth challenges and business compulsions to be more productive, more innovative and more agile.

This has given birth toDazzletoday, which helps B2B companies achieve more, smarter and faster. The company's four co-founders come from diverse and complimentary functional areas in business building. Read more here.

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