Trade Show Sales Training Expert Susan Friedmann Publishes New Online Education Course Français

LAKE PLACID, N.Y., Sept. 10, 2013 /PRNewswire/ -- As the trade show season is about to kick into high gear, it's time to ramp up your exhibiting skills, says Trade Show Sales Coach Susan Friedmann, who announced the publication of a new online training course to train employees who are new to selling at trade shows.

"Many companies spend a small fortune to exhibit at a trade show, but they lose their shirts because they don't train their employees," she said. "They don't know how to prepare for the show, how to sell at the show and how to follow up afterwards. This course covers all those areas in detail."

"Finally, there's a fun and easy way to learn how to make the most money from exhibiting at trade shows," says Friedmann, who teaches sales skills to companies in all industries. The new online training course for trade show exhibitors carries a $100 discount if ordered before September 30, 2013 (Use discount code: SAVE100) Special pricing is available for companies sending 10 or more people to a trade show.

"How to Jump Start Your Exhibiting Success" online trade show training program is packed full of practical, easy-to-use, how-to information to boost your exhibiting success, and set you on the right road to bigger and better results.

"It's designed specifically for exhibitors who are new to exhibiting and don't know how and where to begin, as well as veteran exhibitors who want to improve their lackluster trade show results," said Friedmann, whose client roster reads like a Who's Who of the Fortune 500 with leaders in health care, telecommunications, manufacturing, education, construction, associations, finance and insurance.

The powerful step-by-step program contains valuable information, essential skills, techniques and insider secrets to master the unique, high-pressure tradeshow environment that can take your trade show exhibiting to a new level of success.

• 16 how-to modules focusing on what do to before, during, and after the show
• 4 how-to modules chock-full of resources, checklists, tip sheets, special reports and videos
• 4 review modules to make sure the training sticks
• 16 complete transcripts of every module, to make sure you capture all the vital information
• A "Certificate of Achievement" once you complete the program.

Marketing managers who used beta versions of the product say they increased their sales.

"The team most certainly used the principles you instilled. I'd say we exceeded our sales goals by at least 150%," said Jaimie Turkington, Marketing Manager, Petcurean Pet Nutrition.

"I have planned tradeshows as one function of my job for over 7 years, and wonder how I managed to make it through without the help of the Tradeshow Coach. Susan does a fantastic job in providing quality material for maximum tradeshow effectiveness. Any company that invests in attending tradeshows cannot afford to go without a coach," said Martha Janoskey, Marketing Manager, Siemens Building Technologies.

"I have known Susan for more than 20 years and have watched her career climb to where she is one of the finest teachers in our industry. Her online programs allow you to learn from the best and you don't even have to leave your desk," said Brian Keobke, CME, Senior Account Manager, Xibita.

"Your program flowed really well and the speed was just right for me. I had time to take notes without pausing the videos and interrupting the flow. I liked the transcripts for each section in the review so if I missed a small detail I was able to go through the text instead of trying to search for it in the video," said Katie Tanner, Marketing Communications, Agfa Healthcare.

"How to Jump Start Your Exhibiting Success" comes with an unconditional money-back guarantee. If you put the strategies to use at your next trade show, and don't increase your exhibiting success, you'll get a full refund – no questions asked. 

For information about the course, go to:
http://thetradeshowcoach.com/productsservices/online-trade-show-training/

For information about Susan Friedmann's speaking, coaching and training services, go to:
http://thetradeshowcoach.com/

About Susan Friedmann, The Trade Show Coach

For more than 25 years, Susan Friedmann, CSP (Certified Speaking Professional), has traveled the world helping companies put their best foot forward at trade shows.  Susan is an exciting, dynamic speaker who delivers top-notch presentations designed to inform, excite and motivate groups of every size.

Susan has written twelve books including "Meeting and Event Planning for Dummies." Her books have been translated into several languages. Her trade show booth staff training materials are used worldwide.

She has appeared as a guest expert on CNN's Financial Network and Bloomberg's Small Business.

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SOURCE Susan Friedmann