Trademark Fact Check Service Launches

HOBOKEN, N.J., Aug. 17, 2011 /PRNewswire/ -- Trademark Fact Check (http://www.tmfactcheck.com), a new service designed to help trademark owners and ICANN registrars analyze trademark applications for the .xxx top-level domain, has launched, just in time for the September .xxx sunrise period. Trademark Fact Check will increase efficiency and save money for trademark owners protecting their brands in the .xxx sunrise period, scheduled from September 7 through October 28.

Most trademark owners have a lot of confidence in the accuracy of their internal trademark management systems. However, the key issue is how close these internal records match those of online trademark databases, which the .xxx validation agent may be checking against. This is important since once a sunrise application is submitted, there is no opportunity for a trademark owner to make corrections without paying an additional fee.

Trademark Fact Check provides automated fact checking technology that mirrors the Registry's validation checks performed for the .xxx sunrise. It determines eligibility and detects conflicts between government trademark offices and .xxx sunrise applications before registry fees are incurred. The service can be used for both .xxx sunrise trademark periods.

"Trademark owners should ask their ICANN registrar what type of pre-validation will be conducted on their sunrise applications," says Mark Kudlacik of Trademark Fact Check. "If sunrise applications are rejected, then trademark owners will need to participate in the general availability launch phase - an alternative that will be much more costly than the one-time sunrise blocking fee."

Trademark Fact Check runs over 20 validation checks of .xxx sunrise applications and searches over fifty trademark jurisdictions, ensuring support for the majority of trademark owners expected to participate in the .xxx sunrise.  

Trademark Fact Check also saves time and money for ICANN registrars supporting the .xxx sunrise period by taking the guesswork out of understanding the various nuances of trademark registration in different countries. ICANN registrars can learn if their clients' sunrise applications will fail the back-end validation checks before incurring a fee to the registry.  

To apply for a free account and learn more about how the technology works, interested users should visit http://www.tmfactcheck.com or send an email to [email protected]

About Trademark Fact Check

Trademark Fact Check is a new venture formed by veterans of the trademark protection and domain name industries. Trademark Fact Check has developed an analysis tool for the .xxx sunrise period that searches online trademark databases in real time. It is launching just in time for the .xxx sunrise period starting in September. To apply for a free account and learn more about how the technology works, interested ICANN Registrars, law firms and trademark owners can visit http://www.tmfactcheck.com

Media Contact:

Elisabeth Sullivan
[email protected]
(732) 997-0743

This press release was issued through eReleases(R).  For more information, visit eReleases Press Release Distribution at http://www.ereleases.com.

SOURCE Trademark Fact Check