TradePulse Announces New Clients And Pricing Management Technology

Apr 24, 2013, 10:19 ET from TradePulse

NOVATO, Calif., April 24, 2013 /PRNewswire/ -- TradePulse, the leading provider of cloud-based information technology solutions for the beverage alcohol industry, announced today that Freixenet USA, Duckhorn Wine Company, Huneeus Vintners, Crimson Wine Group, J Vineyards & Winery, Terroir Selections, Reata Wines, and Cannonball Wine Company have joined their growing client list.  With more than a decade of expertise delivering scalable business intelligence platforms to the spirits and wine categories, TradePulse clientele represent many of the top wineries and key spirits companies.  California-based TradePulse is growing at a 20% annual rate and boasts more than 50 accounts. 

"Selecting TradePulse as a primary pricing management solution afforded us a system that can deliver results quickly," said Mike Cekay, Senior Vice President of Global Sales, Crimson Wine Group.  "For us, having the ability to easily access web-based reports and create custom analysis for specific markets made the decision to join TradePulse almost a no-brainer."

TradePulse's signature "one-stop-shop" philosophy is one of their key differentiators.  Their suite of innovative products including pricing, retail surveys, CRM, and depletion reporting are all highly configurable to a client's needs.  "At TradePulse, we approach each client as a true partner looking for ways to build their business through insightful analysis.  Our in-depth understanding of the alcohol beverage category combined with cutting-edge technology allows us to deliver flexible and innovative solutions that meet the specific demands of our customers," says Scott Diehl, TradePulse's VP Sales, Strategy & Business Development.  Leading TradePulse for the past ten years, Diehl has seen the industry through many challenges and opportunities.  All of that learning benefits their growing base of wine and spirits companies of all sizes, many who have been with the company since its inception.

TradePulse's innovative Pricing Manager application was introduced in 2012 to fill a critical void that exists for suppliers producing and managing pricing information for multi-tiered, multi-state markets.  It improves company pricing discipline, creates market-ready pricing and helps facilitate "what if" modeling scenarios based on pricing changes. The system also provides a quick visual window into business intelligence and market trends for rapid adjustments, and functions as a single repository for all pricing information.  A number of TradePulse's long-standing clients have added the Pricing Manager to their mix of current services.  New customers are rapidly adopting the application as well.

"For us, the key advantage of TradePulse is their deep knowledge and expertise in the beverage alcohol industry.  They understand our unique needs, their technology is constantly adapting to be one step ahead of the competition, and they are continually exploring new ways to help companies like ours make better investment decisions," remarked Mike Holden, SVP Sales & Marketing of Huneeus Vintners.  "They are a true partner." 

About TradePulse
The leading provider of strategic information services to the beverage alcohol industry since 2000. Based north of San Francisco, TradePulse offers a family of cloud-based scalable business intelligence applications for the alcohol beverage industry including pricing management, depletion data and reporting, Nielsen scan data, CRM, and trade promotion management. TradePulse customers include some of the largest and fastest growing companies in the wine and spirits industry. 

Media Contact
Scott Diehl, VP Sales, Strategy & Business Development

SOURCE TradePulse