Trading Community Management Linked to Business Performance: Aberdeen

ATLANTA, May 18 /PRNewswire/ -- SEEBURGER Inc. today announced the availability of an archived version of a joint webinar with Aberdeen Group addressing the role of trading community management in business performance as well as strategies for improving interactions with customers and suppliers. The webinar is based on a recent Aberdeen study concluding that companies with the fastest cash conversion cycles, highest on-time and complete order delivery from suppliers, and best on-time and complete order delivery record to customers also have strong trading community management initiatives, including trading partner recruitment, enablement, ongoing maintenance, and performance measurement.

The webinar – titled Next Generation Supply Chain Strategies: Enabling Trading Communities for Demand-Supply Networks – features study author Nari Viswanathan, Vice President and Principal Analyst, Supply Chain Planning Practice, Aberdeen Group, and Bill Metallo, Vice President, SEEBURGER. It discusses:

The Aberdeen study- titled B2B Integration and Collaboration: Trading Community Enablement for the Multi-Enterprise Supply Chain – grew out of an Aberdeen survey benchmarking the involvement of 130 companies in B2B integration and collaboration initiatives with a focus on their trading community management activities.

The study discusses the link between an organization's attention to those activities and its business performance, and offers detailed recommendations for improving collaboration with customers and suppliers to help companies drive competitive advantage. It also profiles a SEEBURGER customer with an aggressive trading partner enablement program to support its just-in-time manufacturing environment.

"In today's business climate, it is becoming increasingly difficult for companies to stay in control of every stage of their supply chains. Yet seamless flow and visibility of information between trading partners are critical to address pressures such as escalating customer service demand, increased complexity of the global business network, and unforeseen events that put the supply chain at risk," Viswanathan said. "Companies that adopt best practices for trading community management are more likely to be able to withstand these pressures and maintain strong customer relationships that ultimately drive business."

SEEBURGER's trading partner management capabilities range from its flagship Business Integration Server platform – offering electronic data interchange (EDI) connectivity options for partners with and without EDI infrastructure - to recruitment services that facilitate partner onboarding and the SEEBURGER RollOut Portal enabling partner self-testing and certification of EDI/B2B messages. The RollOut Portal – usable with any B2B gateway – speeds onboarding time and saves $15,000 to $20,000 per partner by eliminating onboarding IT work for the hub organization. Both the BIS platform and the RollOut Portal are available as a software license, under the SaaS model, or as a service deployed and managed by SEEBURGER.

About SEEBURGER

SEEBURGER is a leading provider of global business integration solutions designed to optimize transactions throughout the extended enterprise by automating trading relationships with all partners regardless of their size and technical resources.  Launched in 1986 to provide integration solutions to the automotive industry in Germany, the company today is ranked among the top business-to-business gateway providers by leading industry analysts, and serves more than 8,000 customers in more than 50 countries and more than 15 industries through its flagship Business Integration Server and related products and services. SEEBURGER has global offices in Europe, Asia Pacific and North America, including a U.S. office that opened in 1998.  For more information, visit www.SEEBURGER.com

SOURCE SEEBURGER Inc.