Orders initiated with Trade It are growing an average of 197% per month. More than 80 percent of activity is via mobile devices.
Place Stock and ETF Orders Instantly With the Trade It Tool from Trading Ticket
NEW YORK, Sept. 8, 2015 /PRNewswire/ -- Trading Ticket, Inc., a maker of innovative financial tools including mobile trading technology Trade It™, today announced $4 million in seed financing co-led by Valar Ventures and Citi Ventures. The company also announced Valar founding partner Andrew McCormack and the founding CEO of DLJdirect, Blake Darcy, have joined the board, and that Citi Ventures' co-head of Global Ventures Investing, Ramneek Gupta, will be a board observer.
Trade It is the first tool that lets publishers, mobile app developers, exchange-traded fund (ETF) issuers, and financial advertisers facilitate direct securities orders via a user's existing brokerage account. Users can place orders quickly and securely from any supported Web site, mobile application, or Twitter post with a broker of his or her choice. More than 80% of orders placed to date have been from mobile devices.
"Trade It solves the three most difficult problems in mobile trading," said Nathan Richardson, Trading Ticket co-founder and CEO. "Speed to trade for users, order volume for brokers, and a direct monetization opportunity for publishers who don't want the conflict of becoming a broker-dealer."
"Trading Ticket is the first financial technology company to integrate mobile trading seamlessly into online publishing platforms," said Ramneek Gupta, Managing Director and Co-Head of investing at Citi Ventures. "We're excited to add them to our portfolio of investments that enable banking to come to the customer, empowering them to act anytime and anywhere."
Trade It won "Most Innovative Trading Solution" at Citibank's Global Mobile Challenge earlier this year, in part for the company's "maniacal focus on creating a truly distinctive client experience." Teams from 18 countries presented 77 working prototypes to Citi executives and technology influencers during the four-day event. A patent is pending on Trade It's underlying technology.
"Trading Ticket's technology position, seasoned leadership team, and strong reception with both established and new financial services players is impressive," said Valar's Andrew McCormack. "We believe the global opportunity for integrated, mobile trading is very promising and Trade It is well positioned to capitalize on its most valuable areas."
"Citi Ventures' deep expertise in markets and trading and strong relationships make them an ideal partner as we look to expand our footprint and build new inroads across the industry," added Richardson. "Valar's strategic and operational guidance is already proving vital during our rapid growth."
Breaking New Ground for ETF Issuers and Financial Product Marketers
Trade It is also helping ETF providers break new ground. By integrating Trade It's application-programming interface (API), ETF issuers can for the first time provide customers with direct order placement.
"Closing the sales cycle can be challenging for ETF providers, especially when targeting retail investors," said Sebastian Benkert, marketing lead at ARK Invest. "Trade It allows visitors to instantly buy ARK's innovation funds from ark-funds.com and gives us a key conversion metric for our digital marketing campaigns."
Publishers and mobile app developers can integrate Trade It via any combination of a full API suite, ready-made widgets, a short URL that can trigger trading tickets from within Twitter posts, a software-development kit (SDK) for Apple's iOS mobile operating system, and ready-made ad units.
Finally, in addition to Trade It's order features, the company is running an advertising pilot on the Trade It order ticket.
Trade It was conceived by financial technology veterans Serge Kreiker, Nathan Richardson and Gaspard de Dreuzy. Kreiker is a former software engineer at Bloomberg's Trading System and Equity Groups, and co-founded Kapitall. Richardson led Yahoo Finance during the site's ascent to the top financial publisher and is a former general manager of Dow Jones. He was named The Most Influential Person in Online Finance by Institutional Investor in 2005. De Dreuzy is currently CEO of Pager, Inc.
Trading Ticket, Inc., creates technology and tools to make investing fast, easy and safe for all retail investors, across account opening, funding, order management and communication. More information on Trading Ticket, Inc., and for a demo of how Trade It works, please visit www.trade.it.