Traeger Grills Announces Partnership with Cookbook Author Amanda Haas Reinforcing Focus on Food, Family, and Community
Cookbook Author and Former Williams-Sonoma culinary director, Amanda Haas, partners with Traeger to collaborate on recipe development and host shop classes
SALT LAKE CITY, Aug. 2, 2018 /PRNewswire/ -- Traeger Grills, inventor of the original wood pellet grill, today announced that it has partnered with Amanda Haas, bringing her unique style and approach to cooking to the Traeger community. Haas brings over a decade of culinary expertise, including time spent overseeing recipe development and testing as Williams-Sonoma's culinary director, as well as authoring several cookbooks.
"We're always looking for partners that exemplify our company values, and when it comes to our value of bringing families together through food and cooking, Amanda was a perfect match," said Jeremy Andrus, Traeger Grills CEO. "She has so much experience—with culinary development and cookbook writing—and the Traeger community stands to learn a lot from her deep knowledge. We're looking forward to collaborating and expanding our brand to new audiences."
Haas has hosted hundreds of cooking videos for Williams-Sonoma and spent more than a decade testing and developing recipes for over a dozen cookbooks. She is the author of two best-selling cookbooks, "Cooking Light Real Family Food" and "The Anti-Inflammation Cookbook: The Delicious Way to Reduce Inflammation and Stay Healthy." Her next title "The Vibrant Life: Eat Well, Live Well, and Love Your Midlife" will be released in early 2019 by Chronicle Books. In 2012, she was recognized for her work in MAKERS: Women Who Make America, a digital video and broadcast initiative with AOL and PBS that celebrates women who inspire change in the way we live.
"This is an exciting opportunity and I'm thrilled to be partnering with Traeger," said Haas. "I've always loved working with food and the sense of community that comes with it, and I'm excited to represent an innovative and growing brand that aligns with those values. I can't wait to start working with the Traeger team to share my love of family cooking, healthy eating, and to show the community how easy it is to create meals on my Traeger, one recipe at a time."
For more information about Haas and the Traeger team, visit www.traegergrills.com
Follow Amanda on Instagram at @amandahaascooks.
About Traeger Grills
Traeger Grills, headquartered in Salt Lake City, has been revolutionizing BBQ grilling and outdoor cooking for 30 years with one simple, all-encompassing cooking solution. Traeger pellet grills use 100% all natural hardwood fuel to infuse food with flavorful smoke, making food taste delicious and most of all, memorable. As the inventor of the original and world's top selling wood-fired grill, Traeger utilizes wood-fired convection power to provide 6-in-1 versatility; grill, smoke, bake, roast, braise and BBQ meals to perfection every time. Visit www.traegergrills.com for more information and to purchase Traeger grills and accessories.
Connect with Traeger
Press Contacts
Zachary Allen
801-461-9751
[email protected]
SOURCE Traeger Grills
Share this article