TRAFFIQ DataTree Landscape Connects Advertisers With Optimal Targeting Partners

Quick Reference Guide of Data Providers Simplifies Targeting Choices for TRAFFIQ Demand Side Customers

Mar 22, 2011, 09:35 ET from TRAFFIQ

NEW YORK, March 22, 2011 /PRNewswire/ -- TRAFFIQ®, the digital media platform, today announced the release of its DataTree Landscape, a comprehensive guide for advertisers in search of the right targeting data for their digital display campaigns. The interactive chart outlines the integrated data relationships available in the TRAFFIQ platform, organized by their ability to target based on specific audience needs.

The landscape acts as a guide for TRAFFIQ clients to determine what 3rd party data partners to use, and how to apply that segmentation data through the TRAFFIQ platform.  Included in the landscape are top data players such as Tumri, Aperture, Proximic, OwnerIQ, eXelate, AdAdvisor powered by TARGUSinfo, Lotame, Media6Degrees, and Peer39.  Each data provider is listed according to what types of targeting the client might be looking for, whether it be demographic, behavioral, contextual, semantic, or a more specific targeting type.

"Advertisers who are interested in buying audiences don't necessarily care where the data comes from, as long as it is right," said John Yang, TRAFFIQ Trading Desk Director. "We are constantly searching out the best providers, based on their ability to meet or exceed campaign goals, and make them available through the platform. We feel that we have aggregated all of the best data partners already, so our agency partners can focus on driving results," added Chris O'Hara, TRAFFIQ's head of business development.

TRAFFIQ's registered demand side customers can apply the segmentation data they discover in the DataTree Landscape through the TRAFFIQ Trading Desk, or through select media partners in the TRAFFIQ marketplace, and have real time reporting access within their TRAFFIQ campaign dashboard.

"The DataTree Landscape provides agencies with an easy-to-use data guide that will help agencies better leverage targeting data for instant audience building, significant reach and real-time performance feedback," said Paul McLenaghan, Vice President of AdAdvisor, TARGUSinfo.

"Peer39 is proud to be in good company among other industry leaders on the DataTree.  We look forward to a continuous partnership with TRAFFIQ and streamlining the digital media landscape with them by helping agencies better serve ads in the most effective environment," said Andy Ellenthal, CEO of Peer39.

TRAFFIQ offers a free download of the complete DataTree Landscape on the TRAFFIQ website.  Click the link to directly download the pdf.  

About TRAFFIQ

TRAFFIQ (traffiq.com) is an end-to-end digital media planning, buying and management platform. It facilitates the buying and selling of display media with ease and efficiency, yielding maximum return on investment. Marketplace members include the leading advertisers, ad agencies and publishers. TRAFFIQ is a member of the IAB advisory board, helping educate interactive advertisers and publishers on best practices for industry growth.  Additionally, TRAFFIQ is in full support of the Self Regulatory Program for Online Behavioral Advertising.  TRAFFIQ is headquartered in New York City, with offices in Vienna, VA. For more information, contact us at info@traffiq.com.

About TARGUSinfo

TARGUSinfo, the trusted provider of On-Demand Insight® to the most recognized brands, links and delivers 100 billion real-time attributes a year to drive smarter and more profitable customer interactions on the Web, over the phone and at the point of sale.  For more than a decade, America's top brands and most respected companies have turned to TARGUSinfo to enable improved audience targeting, better customer experiences, higher conversion rates and increased customer lifetime values by using TARGUSinfo identification, verification, scoring and location solutions. TARGUSinfo offers a complete range of solutions to help organizations make better real-time decisions leveraging patented processes built on a proprietary network of hundreds of data feeds and its unique predictive analytics capabilities.  A profitable and privately held company, TARGUSinfo is headquartered in Vienna, Va. with offices in San Diego, Chicago, San Francisco and New York.  For more information, visit www.TARGUSinfo.com.

About Peer39

Peer39 is recognized as the global leader in semantic advertising technology. We help networks and exchanges, agencies, premium publishers, and emerging advertising platforms boost ROI by leveraging semantic targeting capabilities while protecting advertiser brands in real time. Using natural language processing and machine learning, Peer39′s patented algorithms increase the value of online content by understanding meaning centers. Headquartered in New York City, Peer39 maintains a research and development center in Israel. Peer39 Labs conducts primary research in semantic web technologies resulting in a number of patents covering its technology and business practices. www.peer39.com

SOURCE TRAFFIQ



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