NEW YORK, Dec. 14, 2010 /PRNewswire/ -- TRAFFIQ, the digital media workflow tool for agencies, today announced that the leading B2B audience targeting platform, Bizo, will be its premier B2B media partner. Starting today, registered TRAFFIQ advertisers can reach more than 80% of the US business population, accessed through thousands of leading business sites. Additionally, TRAFFIQ will utilize Bizo's business demographic ("bizographic") targeting data for Trading Desk clients looking to target business-specific audience segments in real-time.
"As a workflow platform, TRAFFIQ must be useful whether a marketer is looking to address a large audience of in-market shoppers or the smallest sub-segment of business executives," commented Nick Pahade, TRAFFIQ CEO. "TRAFFIQ's philosophy has always been to have an open platform that gives our agency customers access to best-of-breed providers. For B2B, that provider is Bizo."
TRAFFIQ's customers will be able to create highly specific B2B-focused campaigns, and immediately discover highly relevant business publications and audience segments through TRAFFIQ's unique Attribute Matching Engine. In addition, customers will be able to access Bizo's full set of bizographic data, and apply it to their real-time buys, through TRAFFIQ's Trading Desk, a managed service.
"Great B2B campaigns begin and end with targeting the right audience," said Chris O'Hara, who leads TRAFFIQ's agency development practice. "Our partnership with Bizo will enable our agency customers to not only access business segments through guaranteed buys, but access to Bizo data means that even the smallest B2B audience segment can be deployed through our Trading Desk, and bought in real-time. Bringing efficiency and scale to this type of media is something our agency customers have been asking us for a while, and Bizo will help us deliver it."
Bizo maintains a database of over 85 million business people across the globe, in several dozen industry segments. Certified and audited by BPA Worldwide, the data can be segmented by Industry, Company Size, Location, Job function, and Seniority. Bizo works with over 600 B2B publishers, who utilize Bizo to measure and monetize their business audiences. In addition, the company currently works with hundreds of top B2B brands, helping them reach precise segments of business professionals online.
"TRAFFIQ is seen as the leading digital platform for independent agencies, and our partnership with them will enable seamless access to our inventory and data. We are looking forward to working closely with TRAFFIQ to give all agencies the ability to utilize quality data to target business professionals, and take digital B2B advertising to the next level," said Russell Glass, Bizo's CEO.
TRAFFIQ (www.traffiq.com) is an end-to-end digital media planning, buying and management platform. With hundreds of agencies and direct advertisers on our demand side, and over 2,500 of the world's leading online publishers, TRAFFIQ's marketplace is where agencies and advertisers transact in an open, transparent, environment while maintaining total deal point control. TRAFFIQ is headquartered in New York City, with offices in Vienna, VA. TRAFFIQ was recently ranked #50 on Inc. magazine's coveted annual list of the fastest-growing private companies. For more information, contact us at [email protected].
BIZO (www.bizo.com) is the world's largest B2B audience targeting platform, currently reaching more than 80 percent of the U.S. business population on thousands of sites across the business Web. Hundreds of leading B2B brands, including eight of the top ten B2B advertisers count on Bizo to measure, reach, and engage their target business audiences online. Powered by rich, third-party-certified data on over 85 million business people globally, the Bizo platform is fueling a proven approach to precise online B2B marketing based on a prospect's anonymous bizographics including industry, job function, seniority, company size and more. Bizo is privately held and based in San Francisco, California.