TRAFFIQ Taps Tumri as Exclusive Dynamic Creative Partner

Adding Dynamic Marketing Technology to TRAFFIQ platform Enables Data-Driven Creative Delivery, Optimization to Drive Performance

Jan 24, 2011, 08:00 ET from TRAFFIQ

NEW YORK, Jan. 24, 2011 /PRNewswire/ -- TRAFFIQ®, the digital media workflow tool for agencies, today announced that the leading provider of dynamic creative optimization solutions for display advertisers and agencies, Tumri, will be its exclusive provider of dynamic creative solutions for its platform. Starting today, TRAFFIQ clients will be able to access the Tumri Ensemble self-serve platform and deploy dynamically-generated, personalized, ads with enterprise speed and scale.  

Tumri Ensemble provides feature-rich display ad optimization, personalization and analytics applications that help clients execute more effective dynamic ad campaigns.  The self-serve platform ensures ads are relevant by assembling ads in real-time and leveraging data feeds, thus eliciting better engagement and superior return-on-advertising-spend (ROAS). With Tumri Ensemble, partners like TRAFFIQ can quickly setup, launch, manage, and analyze powerful data-driven dynamic display ad campaigns with built-in offer optimization, unmatched production scale, enhanced targeting and auto-optimization.

"The basis of TRAFFIQ's platform is our attribute matching engine, which matches advertisers' campaign goals with the right inventory. Tumri takes attribute matching to the bottom of the funnel by matching the creative with the consumer," said Nick Pahade, TRAFFIQ's CEO. "Using data to inform both media choices and to drive creative decisioning is the way display media is going, and we want to offer our Trading Desk customers access to the best provider in the space. That is Tumri."    

Because the Tumri Ensemble platform is integrated into TRAFFIQ's infrastructure, registered TRAFFIQ clients can seamlessly incorporate Tumri's creative optimization solution into their campaigns, to build and deliver precisely targeted, personalized consumer messages at scale. In addition, Tumri Ensemble's Dynamic Insight analytics module enables TRAFFIQ to get real time campaign performance data, and take action against granular insights.

"We see TRAFFIQ as the ideal partner to bring Tumri's advanced dynamic messaging capabilities to independent agencies and direct marketers that have adopted the platform as their digital media workflow tool," said Hari Menon, Tumri Founder and CEO. "We believe the secret to ad performance is combining the right media with the right creative to build engaging consumer experiences, and are pleased TRAFFIQ is offering this capability to their clients."


TRAFFIQ ( is an end-to-end digital media planning, buying and management platform. It facilitates the buying and selling of display media with ease and efficiency, yielding maximum return on investment. Marketplace members include the leading advertisers, ad agencies and publishers. TRAFFIQ is a member of the IAB advisory board, helping educate interactive advertisers and publishers on best practices for industry growth. TRAFFIQ is headquartered in New York City, with offices in Vienna, VA. For more information, contact us at

About Tumri  

Tumri is the leading provider of dynamic creative optimization and personalization solutions for advertisers and agencies. The Tumri Ensemble platform combines next-generation ad-serving with dynamic creative production to enable real-time 1:1 personalized marketing at scale.  With Tumri, marketers can effectively cross-sell and up-sell a catalog of products or services to their consumers based on a user's actual site browse or action, driving maximum relevancy and ROI.  Marketers also benefit from a powerful auto-optimization engine and dynamic creative reports that allows for a more accurate and timely view of campaign metrics.  Tumri powers dynamic marketing campaigns for many of the world's most prominent brands including Nike, HP and Travelocity among others.  To date, Tumri has executed more campaigns, served more impressions and created more distinct dynamic creative experiences than anyone in the space.

Tumri was named a 2009 American Business Awards winner, an AlwaysOn 2010 and 2009 OnMedia 100 winner and a "One to Watch" company for Dealmaker Media's 2007 Momentum Growth Conference. Tumri is funded by Accel Partners, Shasta Ventures, Tenaya Capital and Time Warner. Tumri is a member of Interactive Advertising Bureau (IAB) and the Network Advertising Initiative (NAI). To learn more about Tumri visit