Trail of Lights Utilizing Austin-based Ticketing Company Ticketbud To Sell Tickets Online

Famous Central Texas light display Trail of Lights uses local company experienced with high-volume events

Nov 17, 2015, 12:00 ET from Ticketbud

AUSTIN, Texas, Nov. 17, 2015 /PRNewswire/ -- Ticketbud, an Austin-based event registration and ticketing company, has announced that it will be handling the online ticketing for the annual holiday favorite, the Austin Trail of Lights. Founded in 1965, the Trail of Lights is an Austin tradition produced by the nonprofit organization, the Trail of Lights Foundation. The annual tradition features more than 2 million lights, interactive displays, and local entertainment. Frequently requiring more than 1,000 volunteers to handle the 400,000 plus attendees every year, the Trail of Lights required a ticketing system able to handle a large amount of visitors. This year, it has chosen Ticketbud due to its ability to handle high volume events, scalable platform, and powerful event ticketing software.

"Everyone at Ticketbud is delighted to be supporting the Trail of Lights," said Ray Frigo, CEO of Ticketbud. "It's such a mainstay of Austin in the holiday season and we will do our best to ensure an awesome experience for Trail of Lights guests."

As one of the largest events in Central Texas, the team pulling together the event needed a robust and powerful ticketing software solution to handle the large influx of visitors wishing to buy tickets online for one of the 15 nights of the event.

"After researching software services that might be able to help the Trail of Lights, a local Austin tradition, we found the perfect solution in another local company, Ticketbud," said James Russell, executive director of the Trail of Lights Foundation. "Their customized solutions support the variety of consumer ticket options available to the Austin community."

They chose Ticketbud, a player in the Austin tech scene since 2009 and experienced in handling both small events and huge conventions. Ticketbud's ability to scale effectively was considered an asset for the Foundation as well as the site's ability to handle heavy online traffic.

Ticketbud's software tools allowed the Trail of Lights to utilize their own branding to provide a seamless and designed experience for their customers. Part of this branding initiative was in a customized widget installed on the Trail of Lights website that allows guests to purchase tickets without having to go to the Ticketbud ticketing site. Another addition was a custom branded ticket for Trail of Lights that enabled the event to promote sponsors and featured activities.

Trail of Lights is using all of Ticketbud's tools to their full extent, such as its advanced analytics system that allow producers to track daily ticket sales. Another benefit of Ticketbud was next-day payouts, allowing the Trail of Lights to collect revenue 24 hours after a ticket was purchased.

About Ticketbud
Ticketbud helps event organizers manage their ticketing, promotion, and attendee management needs so that they can focus on actually running their events. With its intuitive event registration and management software, ticketing services, custom design work, and event consulting, Ticketbud is essential for ensuring an event's success. Event organizers worldwide use Ticketbud in order to manage events efficiently and sell more tickets online. If you would like to set up your event or receive more information visit

About The Austin Trail of Lights Foundation
The Trail of Lights Foundation is an independent nonprofit organization dedicated to producing the Austin Trail of Lights as an authentically Austin community celebration. The organization raises the funds from donations by individuals and the business community to produce and ensure the long-term sustainability of Austin's largest community celebration. The Trail of Lights has remained in the top three Austin events since the Trail of Lights Foundation adopted the event in 2012.

Ticketbud and Ticketbud LLC are registered trademarks of Ideabud LLC, in the United States and other countries.  All other trademarks and copyrights are the property of their respective owners.

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SOURCE Ticketbud