BOSTON, March 9, 2012 /PRNewswire/ -- Karmaloop's PLNDR.com ---- a members-only men's and women's "flash sale" online boutique that hosts limited-time sales of more than 80 percent off on the best in premium apparel, footwear and accessories by leading lifestyle and streetwear brands --- has always encouraged its members to tap into their creative sides.
So when the widely-popular flash sale site's fashion team had an opportunity last month to gather together some of the fashion world's creme de la creme of editors, bloggers and style gurus to model for a unique, groundbreaking lookbook project featuring its jointly owned private label denim line, Spool and Thread, in New York City, there was no hesitation as organizers and participants dove in, headfirst.
PLNDR.com this week announced it will be rolling out its new denim line after the launch of its unique and distinctive lookbook. Models featured in the lookbook include the Editor in Chief of Vibe, Jermaine Hall, Nick Schonberger, along with his brother Chris, the Style and Fashion Directors of FashionIndie.com, Lester Brathwaite and McArthur Joseph, as well as menswear bloggers (frequently featured in GQ) Andy Ray of One Man's Style, and Drew van Diest of Canned Youth.
The only streetwear and urban lifestyle flash sale site offering both men's and women's apparel, shoes, and accessories, PLNDR.com (appropriately pronounced "plunder") offers up to 80 percent off the best in cutting edge lifestyle brands like Crooks & Castles, Supra, Motel, Converse, Kid Robot and more.
"PLNDR.com has been and always will be about bringing style to the people," said Heather C. White, Lifestyle Marketing Coordinator, PLNDR.com. "And as you can see from the wide variety of top-notch models who were involved in this amazing and innovative project, our denim line is capable of bringing together people from a diverse background of ages, styles, personalities and more.
"The new Spool and Thread lookbook truly captures some amazing candid moments of our models just being themselves. The key is that they are all very different from one another, but brought together through the world of denim. The end result truly captures a significant moment in time. Denim is an incredible equalizer: anyone can wear it, and you can dress it up or bring it down. It's the one thing that brings everyone together."
With its niche focus on lifestyle brands targeting the city dweller, skater, and hipster crowd (both male and female), PLNDR.com fills a void in the wildly popular flash sale space that typically caters to an older, more mainstream demographic. The company has cultivated an extremely loyal following and active membership community with its t-shirt design battles, sticker design contests, and other member-driven programs that complement its boutique-style offerings. The site offers much-loved, but hard-to-find brands at unheard of prices, for only 72 hours.
According to White, a lookbook project of this magnitude has not yet been done in the flash sale site industry.
"PLNDR.com is always trying to find new ways to excite and amaze our members. We want to show them a different side of themselves," White said. "We owe our customers so much and want to stay true to them. Right now, as the number one flash sale site for our demographic (ages 18-35), we are leading the pack. And through extremely creative and collaborative endeavors such as this one, we hope to keep it that way."
PLNDR.com (pronounced "plunder"), owned by Karmaloop.com, is a members-only men's and women's "flash sale" online boutique that hosts limited-time sales of more than 80 percent off on the best in premium apparel, footwear and accessories by leading lifestyle and streetwear brands. The site debuted in May 2010 and is the fastest-growing segment in the Karmaloop.com family, with 2.5 million visitors per month. To date, PLNDR has established ongoing partnerships with more than 400 brands including top-sellers like Crooks & Castles, Obey, WeSC, Motel Rocks and Married To The Mob, boasting a current membership of more than one million with over $16 million in revenue for 2011.
Founded by Greg Selkoe in 2000 and headquartered in Boston, MA, with an office and TV studio in New York City, Karmaloop.com is one of the world's largest and most-respected online retailers of "streetwear" (including footwear, apparel and accessories). The company is anchored by its multi-platform retail website and lifestyle network, which attracts more than 4.5 million unique monthly visitors and includes both retail shopping and original blog content. Karmaloop.com sells over 500 men's and women's brands to a loyal customer base spanning 45 countries. Karmaloop, Inc. owns and operates Karmaloop.com, KarmaloopTV.com, PLNDR.com, Kazbah Underground Brands, Boylston Trading Co., and owns several private label clothing brands: Amongst Friends; Advocate; Fenced; Flud; KLP; Orisue; Pilot Licensing; Society Original Products; Sons of Liberty; Spool & Thread; and VGB.