Traitify Releases World's First Personality Assessment for Apple Watch

New application powered by Traitify's API enables users to assess personality on iOS and Apple Watch devices

Jun 08, 2015, 10:30 ET from Traitify

BALTIMORE, June 8, 2015 /PRNewswire/ -- Traitify has released the world's first personality assessment available for Apple Watch. Powered by the company's own Personality API, Traitify's Demo App allows developers and users alike to sample a variety of Traitify's assessments in a native mobile environment.

"At Traitify we believe in making our technology ready to be consumed by any individual, and wanted to take the first step in generating new ideas for developers to absorb," said Dan Sines, Co-Founder of Traitify. "By using our own API, we were able to rapidly produce a working demonstration of not only how our personality assessments perform on mobile devices, but also the ease and adaptability of it to new technologies."

Based on the popularity of Apple's new wearable, Traitify held an internal contest to encourage the development of an application accessible via Apple Watch. Tom Prats, a software developer for Traitify, led the development of the application, producing a working prototype within days of Apple Watch's release.

"I've always followed the idea of practicing what you preach," said Prats. "Instead of waiting for someone to discover how our API can work with Apple's WatchKit, I wanted to dive in head first, and come back with the knowledge to enhance the toolset available for developers."

The Traitify API can currently be embedded or integrated into applications, websites, marketing campaigns, and more. Traitify's development portal allows for quick and easy access to a Quick Start Guide and other essential resources. Developers can begin use immediately for free in a sandbox environment, with a starting cost of $0.50 per assessment taken once moved into production.

Traitify has a wide array of assessments ready for integration with any new or existing product or service. Assessments are delivered via a series of images, with users responding "Me" or "Not Me" as they relate to each visual. Developed by Traitify's in-house Psychology Team, the system quickly produces a full spectrum of personality data.

In related news, Hyundai Canada recently launched a promotion powered by Traitify. Utilizing both the API and a custom personality assessment, Hyundai Canada created a Fan Quiz as a part of their sponsorship with the Women's World Cup.

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About Traitify
Founded in 2011, Traitify is a Baltimore-based technology company working to make personality a core element of social engagement and electronic commerce. Offering an array of visual personality assessments and the world's first personality API, Traitify helps individuals and organizations to create more human experiences and unlock the power of psychology and big data. Visit for more information.

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