Transaction Wireless First Cloud-Based Digital Gift Card Platform to Earn Highest PCI Level 1 Certification

SAN DIEGO, Aug. 23, 2011 /PRNewswire/ -- Transaction Wireless, the leading provider of digital gift card solutions, today announces it has achieved Payment Card Industry (PCI) Level 1 Certification. Transaction Wireless is one of the first digital gift card providers to meet the PCI Data Security Standard (DSS) v2.0, which is a part of the latest industry compliance requirements that also incorporate cloud-based platforms. Transactions Wireless' early compliance marks its continued commitment to ensuring the highest level of data security for its customers, as well as endorses its innovative cloud-based approach to digital gifting.

"At Transaction Wireless, we take tremendous pride in the security efforts we implement for our customers," said Doug Schneider, chief executive officer of Transaction Wireless. "While strong security processes have always formed a major cornerstone of our offering, we felt it was important to earn the highest official third-party certification. We believe industry standards play a fundamental role in ensuring the entire gift card ecosystem is protected. With our latest certification, our clients and their customers now have even more peace of mind."  

Conducted by CompliancePoint, an independent auditor and Qualified Security Assessor (QSA), the PCI DSS Certification has become widely accepted as the standard for cardholder data security. Created in 2004, PCI DSS aims to optimize security for all credit and debit card transactions and serve as an actionable framework for developing iron-clad data security processes such as preventing, detecting, and reacting to security incidents. As part of being compliant, any organization that processes, stores or transmits cardholder information must revalidate their compliance annually.  

"Although PCI focuses mainly on credit card data, Transaction Wireless treats all account data, including gift card account numbers, with the same security measures.  In today's digital world, companies need to ensure their customer's data is not vulnerable to security breaches, and Transaction Wireless is well positioned to protect customer data," added Schneider.

Transaction Wireless is the first digital gifting platform to be certified on PCI DSS v2.0. The latest standard was created in order to provide greater clarity on requirements, better manage evolving threats, improve merchant flexibility and keep pace with recent changes in industry best practices. Transaction Wireless' patented digital gifting platform offers B2C and B2B turnkey solutions for retailers and partners with a variety of gift card services including electronic, mobile, social and even traditional plastic. With a PCI Level 1 Certification quickly following Transaction Wireless' recent patent for gifting on Facebook®, Transaction Wireless continues to lead the industry in security as well as innovation.

About Transaction Wireless

Since 2006, Transaction Wireless has been dedicated to helping retailers and partners transform their traditional gift card business to meet the ever-changing demands of today's digital consumer. Transaction Wireless offers the most innovative and versatile B2C and B2B gift card and integrated marketing capabilities in the industry, allowing clients to quickly deploy, acquire customers, build loyalty, and grow their bottom line. Transaction Wireless' patented platform enables retailers to easily connect and intelligently engage with consumers through multiple channels, such as online, mobile, social, and more, all while providing the best in security, privacy, and customer support. Transaction Wireless is trusted by some of the biggest brands in retail such as AMC Entertainment, American Eagle Outfitters, Applebee's, Bass Pro Shops, Finish Line, Overstock.com, SpaFinder and more.

For more information visit: www.transactionwireless.com.

© 2011 Transaction Wireless. All rights reserved. Facebook is a registered trademark of Facebook Inc.  Visa is a registered trademark of Visa in the United States and other countries. MasterCard is registered trademark of MasterCard Worldwide or its subsidiaries in the United States. Discover is a registered trademark of Discover Financial Services. American Express is a registered trademark of American Express Company. All other marks are property of their respective owners.

SOURCE Transaction Wireless