TransFirst and PlainsCapital Bank Renew Merchant Services Alliance

Jul 17, 2013, 15:46 ET from TransFirst

HAUPPAUGE, N.Y., July 17, 2013 /PRNewswire/ -- TransFirst, a leading provider of transaction processing services and payment enabling technologies, is pleased to announce the renewal of its merchant services alliance with PlainsCapital Bank. The agreement runs through 2018.


Through the agreement, TransFirst will continue to offer its full array of payment processing products and services to business customers of PlainsCapital, including Transaction Express®, an online centralized payment gateway; and TransLink, a comprehensive web-based reporting system and management tool that delivers 24/7 access to a variety of merchant services and merchant bankcard solutions. Customers will also benefit from TransFirst's dedicated and collaborative sales support teams, portfolio performance reports, a 24/7 merchant helpdesk, competitive pricing and innovative proprietary products.

"PlainsCapital is a strategically important institution in Texas with a strong existing and potential customer base for TransFirst's processing solutions," says John Shlonsky, TransFirst's president and CEO. "The renewal of this alliance for five more years will increase growth opportunities for both companies."

"I am so pleased to continue our relationship with PlainsCapital Bank," says Marla Knutson, president of TransFirst's Financial Institutions division. "We look forward to continuing to work with PlainsCapital to help them and their customers achieve their business goals."

"PlainsCapital Bank is pleased to continue our long-standing partnership with TransFirst," says Tye Barton, senior vice president and treasury management manager at PlainsCapital Bank. "We are confident they continue to share a strong commitment to our customers by providing superior service and leading payments technology today and in the years to come."

TransFirst operates on the principles of honesty, integrity and outstanding 24/7 customer service and support. In a recent survey, 95 percent of our merchants say they would recommend TransFirst to a friend or colleague, and over 90 percent gave the TransFirst Sales Team an "Exceeds Expectations" rating.  

About TransFirst (

A leading provider of secure transaction processing services and payment enabling technologies, TransFirst offers innovative products and services designed with financial institution, independent sales organization, healthcare, e-commerce, government and merchant customers' unique needs in mind. By collaborating with our customers and utilizing strong industry knowledge, we can help them grow their businesses. Founded in 1995, TransFirst continues to attain significant market share and world-class expertise in growing and profitable industry segments. Built on a platform of personal service, customer commitment and flexible pricing, TransFirst is headquartered in Hauppauge, New York, and has operations facilities in Aurora, Colorado; Broomfield, Colorado; Omaha, Nebraska; Overland Park, Kansas; Franklin, Tennessee; and Cypress, California; and executive headquarters in Dallas, Texas. Company-wide, TransFirst currently processes approximately $37 billion in annual sales volume for approximately 200,000 merchants and financial institution partners. For additional information, please call 800.745.2659 or visit

About PlainsCapital Bank (

Dallas-based PlainsCapital Bank has the strength and stability of $6.6 billion in assets1, operates 34 Texas branches and has more than 670 employees providing highly personalized relationship banking through a single point of contact. Offering commercial lending, treasury management, small business banking, private banking, and trust and wealth management services, PlainsCapital Bank empowers responsive, local decision making in each of its major markets: Austin, Dallas, Fort Worth, Lubbock and San Antonio. PlainsCapital Bank is part of the PlainsCapital Corporation family of companies. PlainsCapital Corporation is a wholly owned subsidiary of Hilltop Holdings (NYSE: HTH). Find more information at

1March 31, 2013 Call Report for PlainsCapital Bank

SOURCE TransFirst