Transitions Optical Announces Partnership with National Geographic as Key Element of the Brand's "See Life Through a New Lens™" Campaign
Adaptive lens leader turning heads through eye-catching video, photo and Instagram content
PINELLAS PARK, Fla., April 13, 2105 /PRNewswire/ -- Transitions Optical, Inc. rolled out its 2015 "See Life Through a New Lens™" public relations and social media campaign to encourage eyeglass wearers to experience life the way it is meant to be seen. National Geographic, one of the world's most respected brands that seeks to inspire, illuminate and teach, has a similar philosophy, which is why a partnership with Transitions as the innovator of photochromic adaptive lens technology was meant to be.
Transitions Optical and National Geographic have just kicked off the program with the launch of a video on NationalGeographic.com featuring National Geographic Traveler magazine's director of photography, Dan Westergren, who shares his photo tips on capturing stunning images and hints on how to work in various light situations. He recently traveled to Austin, Texas, to photograph the city and its people. The video can be seen at http://onassignment.nationalgeographic.com/2015/04/07/austin-weird-wacky-and-worth-photographing/.
Custom print advertorials featuring Westergren and National Geographic photographer Nevada Wier will run in National Geographic and National Geographic Traveler magazines. The content will show striking images and personal stories on how these photographers got their shots.
"The partnership with National Geographic will allow Transitions Optical to reach a highly sought-after segment, making them aware that Transitions® adaptive lenses™ are the original wearable technology and encouraging them to see the world the way it's meant to be seen," said Patience Cook, Director, North America Marketing, Transitions Optical.
The program will also have a social component. From July through August, National Geographic will roll out a custom Instagram photo contest with a dedicated contest #hashtag where entrants can submit their own images through Instagram. In September, the winner will be awarded an all-expenses-paid National Geographic Expeditions trip to Alaska.
Transitions adaptive lenses provide a natural, convenient fit for people with a busy lifestyle, and the overall goal of the "See Life Through a New Lens" campaign is to make eyeglass wearers aware of how fashionable, functional and innovative the lenses are.
"Eyeglass wearers who have Transitions lenses are amazed by the technology and performance. That's why nine out of ten people who try Transitions lenses love them," Cook added. "The National Geographic partnership will allow Transitions Optical to connect to countless new customers. Once this happens, we know we will open their eyes to what it truly means to 'See Life Through a New Lens.'"
ABOUT TRANSITIONS OPTICAL
Transitions Optical is the leading provider of plastic photochromic (adaptive) lenses to optical manufacturers worldwide. Having been the first to successfully manufacture and commercialize plastic adaptive lenses in 1990, and as a result of its relentless investment in research and development and technology, Transitions Optical offers a wide variety of products, setting new standards of advanced performance to provide ever increasing visual comfort and UV protection.
Product leadership, consumer focus, and operational excellence have made the Transitions® brand one of the most recognized consumer brands in optics.
Transitions Optical has been awarded the Gallup Great Workplace Award for 2013 for the fifth consecutive year.
For more information about the company and Transitions lenses, visit Transitions.com.
About National Geographic
With a mission to inspire, illuminate and teach, the National Geographic Society is one of the world's largest nonprofit scientific and educational organizations. The member-supported Society, which believes in the power of science, exploration and storytelling to change the world, reaches over 600 million people each month through its media platforms, products and events. National Geographic has funded more than 11,000 research, conservation and exploration projects, and its education programs promote geographic literacy. For more information, visit www.nationalgeographic.com, and find us on Facebook, Twitter, Instagram, Google+, YouTube, LinkedIn and Pinterest.
SOURCE Transitions Optical, Inc.
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