Transitions Optical Reveals Insider Tips From PGA TOUR Pros with 'Improve Your Vision, Improve Your Game Video Series'

PINELLAS PARK, Fla., Feb. 3, 2011 /PRNewswire/ -- Transitions Optical, Inc. today announced it will unveil the first of a year-long series of golf video tips from PGA TOUR^® players and professional trainers as part of its "Improve Your Vision, Improve Your Game^™ Video Series."  The videos – approximately 60-90 seconds each – offer tips on enhancing your game as well as how to leverage vision to impact your game.  Topics ranging from putting alignment and swing improvement, to eye dominance tests and visual exercises will be highlighted.  The first video will debut today as part of Transitions Optical's on-site retail experience within the PGA TOUR merchandise area at the Waste Management Phoenix Open in Scottsdale, Ariz.  A new video will be available every week by visiting www.improveyourvisionimproveyourgame.com.

"As the Official Eyewear of the PGA TOUR, Champions Tour and Nationwide Tour, and the title sponsor of the Transitions Championship^®, we are committed to raising awareness about the connection between healthy, quality sight and optimal sports performance," said Connie Falvo, director of external affairs, Transitions Optical.  "Transitions' involvement with the game of golf has provided a relevant platform for us to reach golf enthusiasts as well as with the professionals who depend on healthy, quality vision as an essential component of their game."

The video series features PGA TOUR players Kenny Perry and Trevor Immelman, revealing insider tips and personal techniques straight from the course; the TOUR's youngest swing coach Matt Killen and certified kinesiologist/golf fitness specialist Tyler Parsons, sharing training advice they often give to the pros; and sports vision expert Dr. Larry Lampert, offering insight about the impact of vision on sports performance.

In addition to viewing the videos online, consumers can also learn more about the video series within Transitions' retail experience at key TOUR events this year. The Transitions Optical retail experience allows consumers to realize the benefits of Transitions^® lenses first-hand and purchase Transitions' non-prescription sunwear products.  The retail experience will be on-site as part of the PGA TOUR merchandise area at six TOUR tournaments, including the Waste Management Phoenix Open (February 1-6), THE PLAYERS Championship (May 9-15), HP Byron Nelson Championship (May 23-29), Travelers Championship (June 20-26), The Barclays (Aug. 22-28) and THE TOUR Championship presented by Coca-Cola (Sept. 19-25) as well as seven TPC golf facilities throughout 2011.

"We hope the 'Improve Your Vision, Improve Your Game Video Series' will not only provide golf enthusiasts with never-before-seen tips to enhance their performance on the course, but will also remind them about the importance of taking care of their eyes by wearing proper eyewear, such as Transitions lenses, and getting regular, comprehensive eye exams," added Falvo.

About Transitions Optical, Inc.

Transitions Optical is a joint venture of PPG Industries, Inc. and Essilor International.  The first to successfully commercialize a plastic photochromic lens in 1990, today the company is a leading provider of photochromics to optical manufacturers worldwide. Transitions Optical offers the most advanced photochromic technology in the widest selection of lens designs, materials and brand names.

Transitions^® lenses are the ideal everyday choice for healthy sight.  They are clear indoors and at night.  Outdoors, they automatically darken as light conditions change.  Transitions lenses provide visual comfort, and enhance visual quality by reducing glare and enhancing contrast, helping you to see better today.  Transitions lenses block 100 percent of harmful UVA and UVB rays – helping to protect the health and wellness of your eyes – so you can see better tomorrow as well.  

For more information about the company and Transitions lenses, the first to earn the American Optometric Association's Seal of Acceptance for Ultraviolet Absorbers/Blockers, visit Transitions.com or contact Transitions Optical Customer Service at (800) 848-1506 (United States) or (877) 254-2590 (Canada).

SOURCE Transitions Optical, Inc.