Transportation Institute Launches "Dedicated to Puerto Rico," Debuts New Campaign and First Ad
Sharing the story of U.S. Maritime in Puerto Rico and its critical role providing reliable on time transportation service, family-wage jobs, and national security
SAN JUAN, Puerto Rico, Sept. 30, 2015 /PRNewswire-USNewswire/ -- The Transportation Institute launched the "Dedicated to Puerto Rico" campaign today, a national effort to share the story of the U.S.- Puerto Rican maritime industry. The campaign highlights the thousands of men and women who help ensure reliable, regular service of essential goods to support every day needs. "Dedicated to Puerto Rico" will feature a comprehensive approach to telling the positive story of U.S.-Puerto Rican maritime including television, radio, and grass roots mobilization.
In launching the national, multi-faceted campaign, the Transportation Institute introduced one of the first ads, "Brought to You By" that will be broadcasted in all major media outlets in Puerto Rico, along with a "Dedicated to Puerto Rico" website to learn the facts on why the U.S.-Puerto Rican maritime industry is critical for the strength of the island.
"The Dedicated to Puerto Rico campaign will share the story of the U.S.- Puerto Rican maritime industry that is committed to the island by providing essential resources to support every day needs through reliable, on time transportation services between the U.S. and Puerto Rico," said Danielle Hagen. "Our campaign celebrates an industry that supports thousands of men and women who help ensure the island has the goods it needs while providing strong national defense services during times of war and peace. From the U.S. vessels that carry the goods, to the Commonwealth homes and businesses that depend on it, the Puerto Rican maritime trade is and will always be dedicated to the people of Puerto Rico," said Danielle Hagen.
Click here to watch the "Brought to You" ad and learn more about the U.S.-Puerto-Rican maritime trade.
About Dedicated to Puerto Rico
The Transportation Institute launched the "Dedicated to Puerto Rico" campaign in September 2015 to share the story of the U.S.- Puerto Rican maritime trade and serve as a resource for members of the media, Congress, and the Commonwealth on the industry's commitment to supporting jobs, national security and reliable, regular transportation service for Puerto Rico. To learn more about the Dedicated to Puerto Rico campaign, click here.
About the Transportation Institute
The Transportation Institute is a non-profit organization dedicated to maritime research education and promotion of the strength of the U.S.- Puerto Rican maritime industry. The Institute's member companies participate in all phases of the nation's deep sea, foreign and domestic shipping trades, and barge and tugboat operations on the Great Lakes and on the 25,000 mile network of America's inland waterways.
SOURCE Transportation Institute
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