Transverse, a Leader in Billing Technology Innovation, Today Announces the General Availability of TRACT, the Industry's First On-Demand Dynamic Revenue Management Platform

AUSTIN, Texas, March 18, 2011 /PRNewswire/ -- Telecom billing systems set the standard for features and robustness but, until now, have only been available to companies that can afford the expense of a lengthy and resource intensive implementation. With the introduction of TRACT, Transverse makes the robust pricing and billing features normally found in telecom billing systems available to any company that can connect to the worldwide web. "Transverse is bringing TRACT to the market to help fuel the new economy that is based, not only on subscriptions, but also dynamic consumption of products or services using sophisticated devices connected to the cloud," said Jim Messer, cofounder and CEO of Transverse. "Today's businesses require speed and flexibility to launch new products to market, automation to eliminate manual processes and key metrics to make accurate business decisions. TRACT meets these critical needs."

Transverse introduces TRACT to help companies manage their revenue streams in today's economy. With the popularity of "The Cloud" and "Apps," simple subscription billing will not suffice. Today company's must be able to handle the definition of business rules around dynamic consumption of products and services. Billing for usage in conjunction with subscriptions is much more complex than one-time transactions or subscriptions alone.

"The ongoing management of complex billing operations is not a core competency for most companies," said Chris Couch, Transverse co-founder and chief operations officer. "TRACT, through its Dynamic Revenue Management capabilities, is bringing functionality to the marketplace previously only available to companies with several million dollars available for their annual billing operations. Other billing platforms were simply not architected to take advantage of modern software technologies necessary to deliver the value that TRACT does. It is a new day in billing."

Most other billing solutions on the market charge a fee for basic functionality and then incrementally increase those fees for more enhanced, yet necessary functions. TRACT is a full-featured billing solution delivered for one monthly price. TRACT's feature set includes:

• Order Management
• Billing
• Payments
• Connected Device Management
• Entitlement
• Web Services APIs
• Integrated Business Intelligence

"Before TRACT, businesses that were not able to purchase expensive telecommunications billing systems were limited in their revenue management options. This limitation forced businesses to select inferior solutions, such as subscription billing systems that are focused more on payments than billing or trying to build their own billing system which quickly became obsolete and was expensive to maintain," explains Jim Messer. "The vision of TRACT is to enable subscription businesses of all sizes to spend less time on operations, and more time growing their business." Messer added, "We are so confident in TRACT's ability to handle any dynamic revenue scenario, that we are issuing the following challenge: Transverse will give away a free iPad 2 to anyone who presents a real world price plan involving usage that can not be configured in TRACT. Please call or visit our web site for details, terms and conditions."

About Transverse

TRACT is powered by Transverse, an innovator in online billing solutions. Transverse is the maker of blee(p), an advanced SOA and web services billing solution which has revolutionized the complex world of international telecom billing.

Transverse has won numerous awards for its innovation in billing, including Gartner's coveted "Cool Vendor" award, being named to the FierceWireless "Fierce 15" as a top telecom technology company and the TMC Labs Innovation Award from Customer Interaction Solutions magazine for the CRM component of blee(p). Having sharpened their metaphorical teeth on the most complicated of billing problems, Transverse has the depth of knowledge and capacity to handle any billing need.

For more information visit www.tractbilling.com or call: 866.654.1617.

SOURCE Transverse