Tranzact Information Services Rebrands as Datamyx

BOCA RATON, Fla., Feb. 14, 2012  /PRNewswire/ -- Tranzact Information Services announced today that it has rebranded under the name Datamyx, effective immediately. The rebrand comes on the heels of the company's acquisition by private equity firm, Halyard Capital, whose investment is fueling momentum and continuing to position the company for aggressive growth. In the coming year, Datamyx plans to significantly expand its workforce to support expanded product offerings within its core verticals and increase its market share in the automotive, insurance, and consumer services verticals. As part of its rebranding initiative, Datamyx has overhauled its corporate web site, unveiled a newly re-designed logo and enhanced its existing marketing materials.

Based in Boca Raton, Florida, Datamyx is a premier, automated marketing information services company that leverages multi-sourced information, custom modeling and analytics tools, as well as a proprietary online technology platform, to provide marketers with actionable insights that help maximize return on investment for customer acquisition, cross-sell, and retention marketing programs.

"The rebranding to Datamyx underscores the expansion and improvements we have already initiated to better position ourselves as an integral part of our clients' growth and success," said Ben Waldshan, CEO of Datamyx. "Our partnership with Halyard enables us to accelerate the development of new, cutting-edge, and technologically-advanced information products that will fuel our customers' growth and optimize their marketing strategies."

"We are pleased to be partnering with Ben Waldshan and his team, whom we've known since acquiring their predecessor company, Data Warehouse with TRANZACT over five years ago. Datamyx is the foundation for a larger data solutions company that can use both credit and non-credit based information to drive superior results for marketers in all channels," said Bruce Eatroff, Partner at Halyard Capital.

Datamyx houses prescreen marketing information from all three credit bureaus, as well as multi-sourced consumer and public records data.  The company's customers include mortgage lenders, automotive finance companies, banks, credit unions, insurance companies, and direct marketing agencies, among others. Datamyx is widely recognized as the premier marketing information services company in the financial services sector.

About Datamyx
Datamyx is the only provider of integrated information, technology and analytics solutions derived from all three national credit bureaus. Through its proprietary, online platform, Intelidata Express, Datamyx provides marketers with actionable insights that help maximize their return on their investment in customer acquisition, cross-sell and retention-based marketing campaigns, ultimately transforming the connection between consumers and products. Datamyx has 35 employees and over 140 unique customers.

About Halyard Capital
Halyard Capital is a New York-based private equity firm with over $600 million of capital under management, focused on leveraged buyout and growth equity investment opportunities within the media, communications and business services industries. The firm has extensive experience and a proven track record within these sectors, having invested in businesses that include TRANZACT, Practice Insight, EducationDynamics, WMI, Engauge and Presidio Networks.

Halyard works in close partnership with exceptional management teams to build companies with defensible market positions and franchise characteristics that generate strong cash flows and operate in attractive growth markets. The firm's investment funds will commit up to $40 million to individual portfolio companies with a focus on investments between $15 million and $40 million. Halyard has the ability to complete larger transactions utilizing its network of investment partners. Additional information regarding Halyard's strategy, principals and investments can be found at www.halyard.com.

SOURCE Tranzact Information Services