SAN FRANCISCO, July 13, 2016 /PRNewswire/ -- Travel and technology industry veteran, Jeffrey G. Katz, and global management consulting firm, The Boston Consulting Group (BCG), have formed Dihedral, LLC to tap the potential of travel provider data and transform the traveler experience. The company has also closed its first round of funding, backed by many of the biggest names in the global travel industry.

Dihedral will create the travel industry's first Global Experience Record (GXR) that will provide a global view of the travel customer across all elements of the travel journey, from airlines, hotels, and ground transportation to restaurants and entertainment. By building a new publish and subscribe model for travel provider data, Dihedral intends to help the travel industry provide a better customer experience and an architecture for data access that fosters innovation and the creation of new services.

Jeffrey Katz has been named Chief Executive Officer of Dihedral, LLC and will lead the team developing and commercializing the company's product offerings. Katz is a seasoned leader in the technology industry, having served as founding chairman, president and CEO of Orbitz Worldwide, a global online travel company. Katz's career includes roles as CEO of Wize Commerce, a provider of online monetization and traffic acquisition technology solutions; CEO of LeapFrog Enterprises, a provider of digital educational entertainment solutions; CEO of Swissair, formerly Switzerland's national airline; and president of SABRE's Travel Information Network.

"The mission of Dihedral is to build the very first experience management platform so that every traveler's wish is realized: that the entirety of their travel experience is completely seamless," said Jeffrey Katz, CEO of Dihedral. "The technology created to support the phenomenal growth of travel over the last 20 years simply wasn't built to support that. Today, travelers are confronted by myriad stand-alone apps, with their data spread everywhere but integrated nowhere.  By creating an integrated, global view of the traveler experience, we will make travel better for consumers and allow app developers and travel providers the ability to offer new products and services across the traveler's entire journey. This is a critical step in the industry's evolution from a transaction-based system to an experience-based system."

Initial investors in Dihedral include affiliates of American Airlines Group, Inc., BCG, Hilton Worldwide, Inc., Hyatt Hotels Corporation, InterContinental Hotels Group PLC, Marriott International, Inc., and United Airlines, Inc. The details of the investment round were not disclosed.

BCG, as both an investor and founding partner of Dihedral, is contributing funding, intellectual capital and expertise to the company. "We see the opportunity for Dihedral to build a game-changing experience management platform for the global travel industry and beyond," said Mike Deimler, a Senior Partner at BCG. "Our goal is to help our clients and the entire industry ramp up innovation and begin leveraging data as an asset, both internally and now externally."

For more information, contact [email protected].

ABOUT DIHEDRAL, LLC

Dihedral, LLC is a travel technology company working to reshape the traveler experience through the innovative use of data.  By creating the industry's first Global Experience Record (GXR) that incorporates travel provider data across travel verticals, Dihedral is making the travel experience more seamless across airlines, hotels, ground transportation, restaurants and entertainment.

ABOUT THE BOSTON CONSULTING GROUP

The Boston Consulting Group (BCG) is a global management consulting firm and the world's leading advisor on business strategy. We partner with clients from the private, public, and not-for-profit sectors in all regions to identify their highest-value opportunities, address their most critical challenges, and transform their enterprises. Our customized approach combines deep insight into the dynamics of companies and markets with close collaboration at all levels of the client organization. This ensures that our clients achieve sustainable competitive advantage, build more capable organizations, and secure lasting results. Founded in 1963, BCG is a private company with 85 offices in 48 countries. For more information, please visit bcg.com.

SOURCE Dihedral, LLC