LONDON, April 15, 2015 /PRNewswire/ -- Summary
Travel and Tourism in the Philippines to 2019 provides detailed information on the Philippines' tourism sector, analyzing market data and providing insights. This report provides a better understanding of tourism flows, tourist expenditure, airlines, hotels, car rental, and travel intermediaries industries.
The report brings together Canadean's research, modeling and analysis expertise in order to develop uniquely detailed market data. This allows domestic and foreign companies to identify the market dynamics and to discover which segments will see growth in the coming years.
Key Findings
- The Philippines' travel and tourism sector performed well during the historic period (2010-2014), with growth recorded in both domestic and international tourist volumes. The main factor for growth in international tourist inflow was the Department of Tourism's (DoT) continuous efforts to promote the Philippines as a key tourist destination in the Asia-Pacific region, particularly following the natural disasters that hit the country badly during 2013.
- The DoT launched a new campaign "Visit the Philippines Year 2015", through its marketing wing Tourism Promotions Board. The campaign was introduced in 2014 with the objective to attract 8.2 million visitors in 2015. The DoT is targeting private tourism stakeholders to take part in the campaign and through these, it wants to attract visitors. An exclusive website (http://phl2015.itsmorefuninthephilippines.com/) has been developed to highlight the calendar of events for the entire year.
- The inclusion of tourism as a major pillar in the Medium Term Philippine Development Plan (MTPDP) 2004-2010 has given priority to the tourism sector by promoting the Philippines as a key tourist destination and investment site. The government revealed The Philippine National Tourism Plan (NTDP) to outline a strategic framework and provide an action plan to guide the Department of Tourism (DoT) and other stakeholders to develop tourism sector during 2011-2016. One of the key areas of focus during NTDP 2011-2016 will be to increase connectivity between the Philippines and its major growth markets such as China, and increase the capacity of secondary international airports (airports that are capable of handling international flights but are not designated as primary international gateways).
- Flying is the preferred mode of transport in Philippines as the country is an archipelago consisting of over 7000 islands. Revenues of airlines industry totaled PHP301.9 billion (US$6.9 billion) in 2014, a decline of -3.9% over the previous year. The fall was due to a significant decline in the number of tourists from South Korea, the largest source of inbound tourism to Philippines, due to safety concerns. On the whole, revenues increased marginally, at a CAGR of 0.91% during the historic period.
Synopsis
The report provides detailed market analysis, information, and insights, including:
- Historic and forecast tourist volumes covering the entire Philippines' Travel and Tourism sector
- Detailed analysis of tourist spending patterns in the Philippines for various categories in the Travel and Tourism sector, such as accommodation, sightseeing and entertainment, foodservice, transportation, retail, travel intermediaries, and others
- Detailed market classification across each category, with analysis using similar metrics
- Detailed analysis of the airline, hotel, car rental, and travel intermediaries industries
Reasons To Buy
- Make strategic business decisions using historic and forecast market data related to the Philippines' Travel and Tourism sector
- Understand the demand-side dynamics within the Philippines' Travel and Tourism sector, along with key market trends and growth opportunities
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